Remote VP, Commerce & Retail Media Growth

dentsu; Lansing (MI); On-site; USD 159,000 - 215,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu is seeking a Vice President to lead Commerce & Retail Media, guiding client strategy and growth across Retail Media, Enterprise Media, and Loyalty. You will translate priorities into scalable operating models and high-performing teams to deliver exceptional client outcomes, aligned with rapid growth and transformation.

The role partners with senior leadership to drive revenue, innovation, and operational excellence while leveraging the breadth of dentsu capabilities to expand client

Qualifications

• 10+ years of experience in retail media, media strategy, digital advertising, consulting, or related fields.
• 5+ years in retail media; grocery retail preferred.
• Experience leading large-scale client relationships and executive stakeholder engagement.
• Knowledge of retail media monetization, enterprise marketing, audience strategy, and advertiser needs.
• Proven track record driving revenue growth and operational transformation.
• Experience with cross-functional teams and complex client organizations.
• Strong leadership, communication, and strategic planning skills.
• Familiarity with media platforms, retail media tech, measurement solutions, and retail data ecosystems.

Responsibilities

• Serve as senior strategic advisor to client leadership.
• Build executive-level client relationships and lead strategic planning efforts.
• Drive retail media revenue growth through enhanced go-to-market strategies, advertiser engagement, and new monetization opportunities.
• Identify opportunities to expand client’s portfolio of commerce media capabilities.
• Evangelize the New Stream Media offering in dentsu, meet with client leads to proactively solution partnerships and new advertiser endeavors.
• Champion innovation across audience strategy, measurement, AI, automation, and media technology.
• Bring emerging industry trends and best practices to our client teams.
• Lead initiatives focused on retail media growth, operating model evolution, and business transformation.
• Partner with Group Directors to develop scalable operating models, processes, and governance frameworks.
• Partner with Program Leadership, Account Management, Analytics, and Operations teams to improve efficiency and execution.
• Drive automation and workflow improvements that support long-term growth.
• Align Retail Media, Enterprise Media, Loyalty, Analytics, Data, and Creative teams around common goals.
• Leverage the full breadth of dentsu capabilities to drive client success and business growth.
• Support new business opportunities, strategic initiatives, and capability expansion efforts.
• Direct management of the agency RMN support teams across Account Management and Media Operations.
• Lead and mentor a high-performing cross-functional team.
• Build capabilities, develop future leaders, and foster a culture of innovation, accountability, and collaboration.
• Partner with NSM leadership on organizational planning and talent development.

Skills

Retail media

Executive stakeholder engagement

Cross-functional collaboration

Strategic planning

Leadership

Communication

Media platforms knowledge

Job description

Dentsu is seeking a Vice President to lead Commerce & Retail Media, guiding client strategy and growth across Retail Media, Enterprise Media, and Loyalty. You will translate priorities into scalable operating models and high-performing teams to deliver exceptional client outcomes, aligned with rapid growth and transformation.

The role partners with senior leadership to drive revenue, innovation, and operational excellence while leveraging the breadth of dentsu capabilities to expand client