SVP, Marketing Data & Platforms

U.S. Bank; Minneapolis (MN); On-site; USD 170,000 - 200,000; Full time

Benefits offered by this job

Healthcare

401(k)

Paid vacation

Holiday opportunities

Adoption assistance

Job summary

U.S. Bank in Minneapolis seeks a Marketing Data Products & Platforms Leader to own the data strategy and governance for marketing analytics.

You will drive a multi-year roadmap, establish a data-as-a-product operating model, and align investments with business priorities to improve marketing effectiveness and customer outcomes. You will partner across Marketing, Analytics, Data, Technology, and business leadership, lead a high-performing team, and champion data literacy, adoption metrics, and

Qualifications

• Bachelor’s degree in an analytical field (math, CS, statistics, finance)
• 12+ years of relevant experience in business insights and data analytics
• Master’s degree in Data Analytics, Business Administration, Finance, Economics, or related field

Responsibilities

• Define and lead multi-year Marketing Data Products & Platforms strategy and roadmap.
• Establish data-as-a-product operating model with governance, adoption, and value realization.
• Set portfolio priorities and investment strategies for business impact.
• Partner with Marketing, Analytics, Data, Technology, and Business leadership teams.

Skills

Executive communication

Stakeholder management

Leadership

Data governance

Analytics

AI capabilities

Data-driven decisions

Education

Bachelor's degree (analytical field)

Master's degree (data analytics / related)

Job description

U.S. Bank in Minneapolis seeks a Marketing Data Products & Platforms Leader to own the data strategy and governance for marketing analytics.

You will drive a multi-year roadmap, establish a data-as-a-product operating model, and align investments with business priorities to improve marketing effectiveness and customer outcomes. You will partner across Marketing, Analytics, Data, Technology, and business leadership, lead a high-performing team, and champion data literacy, adoption metrics, and