Global Marketing Data Platform Lead

Visa; San Francisco (CA); On-site; USD 181,000 - 289,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k)

FSA/HSA

Paid Time Off

Wellness Program

Job summary

Visa is seeking a Marketing Data Platform Specialist to strengthen the data foundation for Visa Marketing 360. You will partner across tech, product, and regional teams to onboard, validate, and activate data for campaigns, personalization, and measurement.

You will design scalable data models, monitor data quality, and translate data into dashboards and actionable insights for optimization and executive visibility across the platform.

Qualifications

• 8+ years of relevant work experience with a degree, or 11+ with alternative credentials.
• Experience designing scalable data pipelines and data models for marketing.
• Experience with dashboarding and data visualization tools.

Responsibilities

• Design, build, and maintain data pipelines for Visa Marketing 360.
• Ingest, validate, govern, and activate client data for campaigns.
• Develop dashboards and provide insights for performance optimization.
• Collaborate with product, technology, and regional teams on data readiness.
• Leverage AI/ML segmentation to support personalization and activation.

Skills

Data engineering

Data management

Analytics

SQL

Cross-functional collaboration

Project management

Marketing analytics

Communication

AI/ML-enabled segmentation

Education

Bachelor's degree in Computer Science or related field

Advanced degree in Data Science / Statistics / Analytics

Tools

Tableau

Power BI

Looker

ETL tools

Job description

Visa is seeking a Marketing Data Platform Specialist to strengthen the data foundation for Visa Marketing 360. You will partner across tech, product, and regional teams to onboard, validate, and activate data for campaigns, personalization, and measurement.

You will design scalable data models, monitor data quality, and translate data into dashboards and actionable insights for optimization and executive visibility across the platform.