Marketing Operations & Analytics Lead

Valley Bank; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Valley Bank is seeking a seasoned Marketing Operations Director to lead the planning cycle, manage marketing tech platforms, and deliver data-driven campaigns across channels. You will build dashboards, improve processes, and ensure budget discipline while aligning Product, Digital, and Segment teams.

The role requires strong analytical skills, excellent communication, and a track record of guiding high-impact projects with a focus on customer outcomes and compliance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 7+ years of experience in marketing strategy and operations management.

Responsibilities

• Manage marketing planning cycle, including calendar coordination and cross-functional workflows.
• Oversee marketing technology platforms (CRM, email, automation) and ensure integration with enterprise systems.
• Develop dashboards and reports to track campaign performance, ROI, and lead flow.
• Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
• Partner with various departments to track marketing budgets and reporting.
• Demonstrated track record of delivering positive results on high-impact projects.
• Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.

Skills

Marketing tech tools (Salesforce, Hubス

Dashboard & KPI analysis

Communication & presentations

Strategic thinking & process design

Project management & prioritization

Budgeting & campaign tracking

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree in Marketing or Business Administration

Certified Brand Manager

Certified Project Manager

Tools

CRM platforms

Marketing automation

Job description

Valley Bank is seeking a seasoned Marketing Operations Director to lead the planning cycle, manage marketing tech platforms, and deliver data-driven campaigns across channels. You will build dashboards, improve processes, and ensure budget discipline while aligning Product, Digital, and Segment teams.

The role requires strong analytical skills, excellent communication, and a track record of guiding high-impact projects with a focus on customer outcomes and compliance.