Global SVP, Paid Media Marketing - B2B Growth Leader

BNY Mellon; New York (NY); On-site; USD 180,000 - 290,000; Full time

Benefits offered by this job

Executive leadership role

Job summary

BNY Mellon seeks a Senior Vice President, Paid Media Marketing to lead global paid media strategy from New York City. You will partner with brand, content, product marketing, analytics, and regional teams to drive high-impact, ABM-focused campaigns for complex B2B audiences.

In this role, you’ll establish measurement frameworks, optimize channel mix, manage agency relationships, and ensure compliance across markets while delivering measurable business outcomes and revenue influence.

Qualifications

• Bachelor's degree required.
• 8–10 years of paid media experience in agency and corporate settings.
• Experience leading paid media strategy for complex global organizations.
• Deep expertise in B2B paid media and ABM.
• Proven ability to influence senior stakeholders and manage agencies.
• Experience in regulated financial services environments.

Responsibilities

• Define and lead global paid media strategy aligned with brand and growth priorities.
• Build programs for B2B audiences with precise targeting and ABM focus.
• Manage paid media investments with disciplined optimization for impact.
• Collaborate with brand, content, product marketing, analytics, and regional teams.
• Establish a rigorous measurement framework linking media to KPIs.
• Lead agency and external partner relationships and governance.
• Ensure compliance with legal, regulatory, privacy, and brand standards.
• Coordinate with organic social and SEO teams to support campaigns.

Skills

Paid media strategy

ABM planning

Measurement & analytics

Agency management

Stakeholder influence

Regulated environment

Education

Bachelor's degree

Job description

BNY Mellon seeks a Senior Vice President, Paid Media Marketing to lead global paid media strategy from New York City. You will partner with brand, content, product marketing, analytics, and regional teams to drive high-impact, ABM-focused campaigns for complex B2B audiences.

In this role, you’ll establish measurement frameworks, optimize channel mix, manage agency relationships, and ensure compliance across markets while delivering measurable business outcomes and revenue influence.