Senior Paid Media & Demand Gen Leader

Samsung Ads; New York (NY); On-site; USD 100,000 - 130,000; Full time

Job summary

A leading advertising platform is seeking a Paid Media Senior Manager in New York to co-develop and execute data-driven paid media strategies. The successful candidate will focus on growing the B2B customer base across various paid channels, such as search and social media. This role demands expertise in LinkedIn Campaign Manager and a strong track record in B2B demand generation. Candidates should thrive in fast-paced environments and have a solid grasp of performance marketing metrics.

Qualifications

• 7-10 years of hands-on paid media experience with at least 4+ years in B2B demand generation.
• Proficient in creating insightful measurement reports demonstrating media impact on pipeline.
• Comfortable with shared budget ownership and making confident spend recommendations.

Responsibilities

• Co-develop paid media strategy across paid channels.
• Own end-to-end campaign execution, driving MQL volume.
• Develop audience segmentation and targeting strategies.

Skills

Paid media experience

B2B demand generation

LinkedIn Campaign Manager

Google Ads

Salesforce

Programmatic display

Tools

DV360

Marketo

HubSpot

Job description

A leading advertising platform is seeking a Paid Media Senior Manager in New York to co-develop and execute data-driven paid media strategies. The successful candidate will focus on growing the B2B customer base across various paid channels, such as search and social media. This role demands expertise in LinkedIn Campaign Manager and a strong track record in B2B demand generation. Candidates should thrive in fast-paced environments and have a solid grasp of performance marketing metrics.