VP, Integrated Marketing Strategy & Campaigns

Financialnarrative; New York, Northern (NY, KY); Hybrid; USD 125,000 - 250,000; Full time

Job summary

Goldman Sachs Global Banking & Markets seeks an experienced Vice President to lead integrated marketing initiatives. You’ll work across strategy, messaging, creative development, and paid media to drive awareness, engagement, and leads for GBM’s businesses from New York.

The role emphasizes B2B financial services marketing with cross-functional collaboration at the center of execution. The ideal candidate has 7–10 years in marketing, strong paid media expertise, and a track record of managing

Qualifications

• 7–10 years of experience in marketing, preferably integrated marketing.
• Experience leading advertising campaigns from strategy to execution including messaging development and measurement.
• Strong understanding of paid media best practices and managing paid media campaigns.
• Experience developing breakthrough messaging and advertising creatives.
• Led creative and paid media agency relationships.
• Experience developing a wide range of marketing materials including sales collateral, website, ads, social posts, email, etc.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills; team-oriented and able to interact with multiple stakeholders.
• Demonstrated ability to work under pressure and manage multiple time-sensitive projects.

Responsibilities

• Lead advertising campaign development and execution across strategy, messaging, creative development, landing page development, tracking and media planning and execution.
• Manage creative and paid media agency relationships.
• Campaign reporting, analysis and optimizations.
• Partner with product marketers to understand business goals and develop activation strategies.
• Develop messaging and communication strategies.
• Develop landing page strategies and website messaging.
• Assist in market research development and analysis.
• Manage one direct report and one indirect report.
• Develop processes to streamline workflows and improve efficiencies.
• Competitive analysis and desktop research.
• Ensure professional oversight of all projects, timely delivery of assets and a high standard of excellence on all projects.

Skills

Integrated marketing

Advertising campaigns

Paid media

Messaging development

Agency management

Project management

Communication

Collaboration

Education

Bachelor's Degree

Job description

Goldman Sachs Global Banking & Markets seeks an experienced Vice President to lead integrated marketing initiatives. You’ll work across strategy, messaging, creative development, and paid media to drive awareness, engagement, and leads for GBM’s businesses from New York.

The role emphasizes B2B financial services marketing with cross-functional collaboration at the center of execution. The ideal candidate has 7–10 years in marketing, strong paid media expertise, and a track record of managing