SVP, Audience Growth & Strategy

Publicis Groupe; New York (NY); On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision benefits

401K plan

Parental leave and family care

Job summary

Publicis Groupe is seeking a Senior Vice President, Audience Insights & Strategy to lead the development of audience strategies that connect business challenges to growth opportunities across paid, earned, shared, and owned channels.

The ideal leader synthesizes identity-based data, first- and third-party research, cultural insights, and category context to define audiences, consumer journeys, and strategic narratives for senior clients and cross-functional teams.

Qualifications

• 15+ years of experience in audience strategy or related fields with progressive leadership.
• Proven ability to synthesize research into insights and strategic narratives.
• Strong knowledge of segmentation, purchase drivers, and identity-based data.
• Experience with paid, earned, shared, and owned channels and omnichannel campaigns.
• Excellent business writing, storytelling, and client-facing communication.
• Ability to guide senior clients and lead cross-functional teams.

Responsibilities

• Lead audience strategy for Lowe’s retail media collaboration with Publicis teams.
• Coordinate cross-functional teams across Planning, Analytics, and Creative.
• Translate business challenges into audience questions and growth opportunities.
• Develop and validate growth-audience strategies aligned with client objectives.
• Partner with data, platforms, and analytics to size opportunities.
• Present findings in client workshops and executive meetings.

Skills

Audience strategy

Consumer insights

Market research

Strategic storytelling

Client consulting

Tools

Identity solutions

Audience platforms

Data clean rooms

CDPs

DSPs

Job description

Publicis Groupe is seeking a Senior Vice President, Audience Insights & Strategy to lead the development of audience strategies that connect business challenges to growth opportunities across paid, earned, shared, and owned channels.

The ideal leader synthesizes identity-based data, first- and third-party research, cultural insights, and category context to define audiences, consumer journeys, and strategic narratives for senior clients and cross-functional teams.