Principal Product Manager - Audience & Data Platforms

Viant; Los Angeles, Irvine (CA, CA); On-site; USD 180,000 - 250,000; Full time

Benefits offered by this job

Fully paid health insurance

Paid parental leave

Unlimited PTO

Job summary

Viant is seeking a Principal Product Manager (Tech.) to envision, shape, and drive the future of Viant DSP's audience planning, activation, and optimization solutions. You will own the product vision, strategy, definition, and delivery to market, leading cross-functional teams to translate business needs into scalable product capabilities.

The role requires deep technical product management expertise, a data-driven approach, and strong collaboration with engineers, designers, and leadership to

Qualifications

• 7+ years of experience as a product manager.
• 2+ years of online advertising experience.
• Ability to craft data-informed narratives and present clear arguments.
• Understanding of product discovery and product delivery techniques.
• Proven ability to collaborate with engineers, designers and leadership.
• Experience with audience planning, activation and optimization in online media/ads.
• Familiarity with Ad Tech concepts (DSP/SSP, exchanges, DMP, onboarding).

Responsibilities

• Own strategy, roadmap and execution to deliver products to market.
• Lead end-to-end product management for Viant DSP's audience and data products.
• Collaborate with cross-functional teams and customers to identify pain points and opportunities.
• Define differentiated requirements and manage roadmap for audience/data products within Viant DSP.
• Coordinate dependencies and track development against deliverables.
• Drive implementation of strategic and innovative product ideas.
• Conduct in-depth competitive research within the DSP space.
• Communicate KPIs to stakeholders.

Skills

Product management

Online advertising

Data-informed storytelling

Cross-functional collaboration

Audience planning

Ad tech understanding

AI/ML familiarity

Job description

Viant is seeking a Principal Product Manager (Tech.) to envision, shape, and drive the future of Viant DSP's audience planning, activation, and optimization solutions. You will own the product vision, strategy, definition, and delivery to market, leading cross-functional teams to translate business needs into scalable product capabilities.

The role requires deep technical product management expertise, a data-driven approach, and strong collaboration with engineers, designers, and leadership to