VP of Activation Product Strategy & Growth

comScore; New York (NY); Presencial; USD 250 000 - 360 000; Tempo integral

Resumo da oferta

comScore seeks a Senior Vice President, Product Management – Activation Products to lead the Activation product portfolio. The role translates strategy into focused roadmaps, execution plans, and measurable business outcomes for audience, TV, CTV, digital, and partner data assets into actionable targeting and media activation solutions.

Responsible for product strategy, roadmap, prioritization, and performance management, while advancing capabilities across Proximic by comScore and data

Qualificações

• 10+ years in Product Management, Product Strategy, Ad Tech or related fields.
• Strong commercial acumen: connect customer needs, product strategy, pricing, and revenue.
• Experience navigating data rights, privacy, governance, and data product risk.
• Proven track record leading data-driven audience targeting, media activation or analytics products.
• Cross-functional collaboration with Engineering, Analytics, Legal, Finance and executives.
• Excellent strategic thinking, analytical judgment, and senior stakeholder communication.

Responsabilidades

• Lead product strategy, roadmap, prioritization, and performance for Activation products.
• Translate customer needs, market trends, and performance data into clear product priorities and opportunities.
• Advance capabilities across Proximic by Comscore and activation use cases.
• Define platform integration priorities across DSPs, SSPs, DMPs, clean rooms, and data marketplaces.
• Partner with various teams to connect audience definitions with activation, campaigns, and measurement.
• Establish operating rhythms and governance for faster decision-making while managing privacy and data rights.

Conhecimentos

Product management

Ad tech fluency

Cross-functional execution

Strategic thinking

Analytical judgment

Executive communication

Customer-centric

Collaboration

Data-driven decision making

Descrição da oferta de emprego

comScore seeks a Senior Vice President, Product Management – Activation Products to lead the Activation product portfolio. The role translates strategy into focused roadmaps, execution plans, and measurable business outcomes for audience, TV, CTV, digital, and partner data assets into actionable targeting and media activation solutions.

Responsible for product strategy, roadmap, prioritization, and performance management, while advancing capabilities across Proximic by comScore and data