Sustainability SaaS SDR - Prospect & Qualify Meetings

HowGood; United States; Remote; USD 70,000 - 80,000; Full time

Job summary

HowGood is seeking an SDR to open conversations with food and CPG companies and turn them into qualified meetings for Account Executives. You will be a founding member of HowGood’s SDR team, collaborating with the Head of Sales to write the playbook and nurture suppliers through SupplierConnect into active sales conversations.

You will prospect, research, and engage buyers in sustainability, R&D, procurement, and commercial roles, using AI tools to personalize outreach and maintain CRM accuracy

Qualifications

• Prior prospecting role (SDR or BDR) in B2B SaaS or data.
• Quota-carrying experience with measurable results.
• Creative outreach to stand out in inboxes.
• Comfort with cold calling as a daily activity.
• Hands-on experience with prospecting/AI tools.

Responsibilities

• Prospect into food, CPG, retailers, and suppliers.
• Perform outbound outreach via email, calls, and messages.
• Research accounts and identify the right buyer for each supplier.
• Spot buying signals and trigger timely conversations.
• Qualify meetings and hand off with clear notes to AEs.
• Leverage AI tools to tailor outreach and maintain CRM quality.
• Test messaging, track conversions, and share learnings weekly.

Skills

Prospecting

Quota-carrying

B2B SaaS

Sales metrics

Creative outreach

Cold calling

AI tools

Tools

Apollo

Clay

Amplemarket

AI research assistants

Job description

HowGood is seeking an SDR to open conversations with food and CPG companies and turn them into qualified meetings for Account Executives. You will be a founding member of HowGood’s SDR team, collaborating with the Head of Sales to write the playbook and nurture suppliers through SupplierConnect into active sales conversations.

You will prospect, research, and engage buyers in sustainability, R&D, procurement, and commercial roles, using AI tools to personalize outreach and maintain CRM accuracy