Super IC Marketer (Product marketing + Content + ABM)

HealthLeap Inc.; San Francisco (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

HealthLeap Inc. is seeking an Account-Based Marketing and Content Marketing Lead to shape robust marketing strategies and enhance engagement with healthcare buyers. This full-time role will involve creating a variety of content assets, managing account intelligence, and executing demand generation initiatives.

Ideal candidates will possess strong writing abilities and have a background in marketing within the health systems and life sciences sectors, ensuring high-quality content and strategic insights for successful campaign execution.

Qualifications

• Experience in account-based marketing, content marketing, or demand generation.
• Background marketing to healthcare and life sciences sectors.
• Strong writing and content judgment required.

Responsibilities

• Build and maintain account research and buying-committee maps.
• Run inbound and outbound campaigns and manage digital engagement.
• Produce content assets like blogs, white papers, and case studies.

Skills

Account-based marketing

Content marketing

Sales enablement

Demand generation

Healthcare marketing

Strong writing

Education

5 years of experience in marketing

Tools

Salesforce

Marketing automation tools

Job description

HealthLeap is hiring an Account-Based Marketing and Content Marketing Lead to build the buying committee at target accounts and arm champions with the proof they need to win internally.

What You Will Do

Account intelligence and ABM: Build and maintain account research, buying-committee maps, target-account segmentation, buyer personas, account pre-reads, and trigger tracking such as leadership changes, quality pressure, capacity issues, financial pressure, and relevant technology activity.

Demand generation and digital engagement: Run ABM programs, inbound and outbound campaigns, email nurture, landing pages, paid/search/social experiments, LinkedIn distribution, newsletters, and website conversion work.

Content and customer proof: Own the content calendar and produce blogs, white papers, eBooks, case studies, customer stories, proof points, videos, webinars, and reusable proof assets.

Sales enablement: Create sales presentations, one-pagers, ROI calculators, competitive battlecards, discovery guides, demo support, talk tracks, proposal support, and sales training materials.

PR and communications: Own press releases, media and analyst relations, industry awards, company announcements, crisis-communications support, founder social, and speaking-submission planning.

Marketing operations: Own CRM hygiene, marketing automation workflows, lead routing, dashboards, attribution, funnel performance reporting, and marketing-contribution analysis.

Partner and customer marketing support: Create partner enablement materials and co-marketing content; support retention and upsell campaigns with proof and customer-facing materials.

Event support, not event ownership: Create event messaging, webinar programming, speaker-submission content, and event materials. The Event Marketing Lead owns live-event logistics, sponsorship execution, meetings, and event ROI.

What We Are Looking For

Experience in account-based marketing, content marketing, customer marketing, product marketing, demand generation, or revenue operations

Experience marketing to health systems, life sciences, healthcare buyers, or complex business-to-business buying committees

Salesforce, sequencing tool, and attribution experience

Strong writing and content judgment

Experience creating customer proof, case studies, sales collateral, and persona-specific campaigns

Comfort working with founders, customers, sales, and outside vendors

AI fluency for research, drafting, content repurposing, and sales asset production

Nice To Have

5 years of experience with U.S. health system clinical, financial, technology, or nutrition leaders

Healthcare context, including legal review, customer permissioning, and buying committees

Built a champion enablement library before

Background in clinical operations or quality improvement

Employment Type

Full time

Department

Growth

Don’t see a fit? Reach out anyway — [e-mail]