ABM & Content Marketing Lead - HealthTech Growth

HealthLeap Inc.; San Francisco (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

HealthLeap Inc. is seeking an Account-Based Marketing and Content Marketing Lead to shape robust marketing strategies and enhance engagement with healthcare buyers. This full-time role will involve creating a variety of content assets, managing account intelligence, and executing demand generation initiatives.

Ideal candidates will possess strong writing abilities and have a background in marketing within the health systems and life sciences sectors, ensuring high-quality content and strategic insights for successful campaign execution.

Qualifications

• Experience in account-based marketing, content marketing, or demand generation.
• Background marketing to healthcare and life sciences sectors.
• Strong writing and content judgment required.

Responsibilities

• Build and maintain account research and buying-committee maps.
• Run inbound and outbound campaigns and manage digital engagement.
• Produce content assets like blogs, white papers, and case studies.

Skills

Account-based marketing

Content marketing

Sales enablement

Demand generation

Healthcare marketing

Strong writing

Education

5 years of experience in marketing

Tools

Salesforce

Marketing automation tools

Job description

HealthLeap Inc. is seeking an Account-Based Marketing and Content Marketing Lead to shape robust marketing strategies and enhance engagement with healthcare buyers. This full-time role will involve creating a variety of content assets, managing account intelligence, and executing demand generation initiatives.

Ideal candidates will possess strong writing abilities and have a background in marketing within the health systems and life sciences sectors, ensuring high-quality content and strategic insights for successful campaign execution.