Head of Marketing - Tech Enabled RCM Services

Plutus Health Inc.; United States; Sur place; USD 150 000 - 210 000; Plein temps

Résumé du poste

Plutus Health is seeking a senior marketing leader to own the complete marketing function for Plutus Health and Artemis ABA. You will shape strategy, own demand, and drive brand across healthcare finance and ABA markets.

This hands-on role requires building campaigns, optimizing HubSpot workflows, and leading events to generate pipeline. You will manage ABM programs, content, and measurement, working with executives to translate results into revenue.

Qualifications

• 10+ years B2B healthcare marketing with SaaS or healthtech focus.
• 5+ years running account-based marketing with measurable pipeline results.
• Experience in long enterprise sales cycles with multiple stakeholders.
• Fluent with CFO buyers and financial-impact storytelling.
• Working knowledge of HIPAA in marketing operations.

Responsabilités

• Build marketing strategy for two business lines and own pipeline.
• Define ICP and account-tiering per segment and defend plans with data.
• Set annual marketing plan, budget, and channel mix.
• Lead ABM campaigns against named target accounts and measure impact.
• Own HubSpot end-to-end: scoring, attribution, workflows, nurture, reporting.
• Manage digital mix: SEO, SEM, LinkedIn, programmatic, retargeting, email.
• Deploy intent data and ABM tooling and optimize ROI.
• Create vertical content tracks for RCM, ABA, behavioral health.
• Own positioning for healthcare finance and ABA providers.
• Plan conference calendar and manage offline events with pipeline follow-through.
• Drive offline programs and sponsor activities with measurable results.
• Build analyst relationships and a customer advisory program.
• Own websites, rankings, and conversion paths for both brands.

Connaissances

HubSpot

ABM platforms

SEO

Paid digital

Marketing analytics

Content marketing

Trade show management

Formation

Bachelor's degree in Marketing, Business, or related field

Outils

6sense

ZoomInfo

Demandbase

Bombora

Terminus

Description du poste

Plutus Health is an AI-driven revenue cycle management company on the Inc. 5000 list three years in a row, most recently on 131% three-year growth. We collect more than $1 billion annually on behalf of our clients, have supported 9,000+ healthcare providers, hold denial rates under 5% (about half the industry average), and sustain a 98%+ net collection rate. Our OlympusAI platform and 1,700+ professionals across five global locations power the full revenue cycle: credentialing, coding, billing, claims, denial management, AR, and analytics. Our sister company, Artemis ABA, is a purpose-built practice management platform for ABA and behavioral health providers.

That growth came from client outcomes and referrals. We have never had a full marketing engine. You would build it.

The Role

You own the complete marketing function across both businesses, Plutus Health (services) and Artemis ABA (software), reporting directly to the CEO. Builder's seat: strategy and execution, brand and demand. We are looking for a player-coach: strategic enough to set the plan and defend it in the boardroom, hands-on enough to build the HubSpot workflow, tune the SEO, launch the campaign, and work the trade show floor yourself. If your instinct is to hand the tools to an agency, this is not your seat.

What You'll Do

Strategy and Planning

• Build the marketing strategy for both business lines and own the marketing-sourced pipeline number
• Define the ideal customer profile and account-tiering model for each segment: multi-specialty groups, ASC, Surgical Hospitals, FSER, Microhospitals, behavioral health, ABA, and private equity-backed surgical provider platforms
• Set the annual marketing plan, budget, and channel allocation, and defend it with data

Demand Generation

• Build and run multi-touch account-based marketing campaigns against named target accounts
• Own HubSpot end to end: lead scoring, attribution, workflows, nurture sequences, reporting
• Run the full digital mix: SEO, SEM, LinkedIn, programmatic, retargeting, email
• Stand up intent data and ABM tooling (6sense, ZoomInfo, Demandbase, or similar) and make it pay for itself
• Build vertical content tracks for RCM, ABA, and behavioral health audiences

Brand, Content, and Market Presence

• Own positioning and messaging for two audiences: healthcare finance and operations leaders (Plutus) and ABA practice owners and clinical directors (Artemis)
• Turn our results ($1B+ collected, sub-5% denials, 98%+ NCR) into content the market trusts: case studies, benchmark reports, webinars, practical guides
• Plan and run the conference calendar (HFMA, CASP, BHB, ASCA) from booth strategy to post-event pipeline follow-through
• Drive offline marketing beyond the booth: field events, direct mail campaigns, executive dinners, and sponsorships, each measured on pipeline like any digital channel
• Build analyst and third-party validation relationships (KLAS, Black Book) and grow our trade press presence
• Launch a customer advisory board and a referenceable-customer program
• Own the websites, organic rankings, and conversion paths for both brands

Sales Enablement and Operations

• Build the tools sales runs on: battlecards, ROI calculators, account-specific decks, competitive one-pagers
• Craft financial-impact messaging that lands with CFOs: ROI, payback period, cost-to-collect
• Run weekly pipeline reviews with sales leadership and report marketing contribution alongside sales results
• Build live dashboards on account engagement, pipeline, and revenue contribution
• Put AI to work daily for content velocity, personalization, and campaign speed
• Hire, lead, and develop a team of 3 to 5 plus agency partners

What We're Looking For

• Operates at both altitudes: builds the strategy and personally executes in the tools
• Hands-on, current skills in HubSpot, 6sense-class ABM platforms, SEO, and paid digital; you have logged in this month, not managed from a dashboard summary
• Has personally run trade shows and offline programs end to end: booth planning, pre-show outreach, on-floor execution, post-show pipeline follow-through
• Comfortable being the whole marketing department on day one and a team leader by month six

Healthcare and ABM Depth

• 10+ years of B2B healthcare marketing, with depth in RCM, healthcare SaaS, or adjacent healthtech
• 5+ years running account-based marketing with measurable pipeline results, including campaigns aimed at C-suite and clinical decision-makers
• Experience marketing into long enterprise sales cycles with 5 to 10 stakeholders per deal
• Fluent with CFO buyers: you can build a financial-impact narrative without help from finance
• Working knowledge of HIPAA as it applies to marketing operations

Digital and Technical Execution

• Hands-on HubSpot expertise: workflows, lead scoring, attribution reporting, automation; certifications a plus
• Experience with intent and ABM platforms (6sense, ZoomInfo, Bombora, Demandbase, Terminus, or similar)
• Practical daily use of AI in marketing: generative content, predictive scoring, personalization, with quality held constant
• Strong analytics discipline: you measure everything and can trace spend to pipeline

Builder Track Record

• Built a marketing function from the ground up at a growth-stage company
• Managed meaningful budgets with clear ROI discipline
• Hired and led teams of 5 to 10 across direct reports and agencies
• Strong writer and presenter who ships the first version instead of perfecting the brief
• Bachelor's degree in Marketing, Business, or related field; advanced degree welcome, track record wins
• ASC, FSER market knowledge
• Experience marketing both a services line and a software product
• Experience in a company with global delivery operations
• Prior analyst relations work with KLAS, Black Book, or Gartner

How We Work