Marketing Manager

Ehr Your Way; United States; Remote; USD 80,000 - 100,000; Full time

Benefits offered by this job

Remote work flexibility

PTO and flexible schedule

Growth opportunity to build marketing team

Job summary

A leading health technology firm is looking for a Marketing Manager to take charge of all marketing initiatives for their EHR platform. This hands-on role includes responsibilities like managing the website, creating content, driving SEO efforts, and strategically supporting sales. The ideal candidate has over 4 years of B2B marketing experience, especially in SaaS, and demonstrates strong content writing abilities. This position offers remote flexibility, the chance to build a marketing team, and direct impact on company growth.

Qualifications

• 4+ years in B2B marketing, preferably SaaS.
• Ability to write about technical topics clearly.
• Self-directed with strong project management skills.

Responsibilities

• Maintain and optimize company website for conversion.
• Implement SEO strategies to improve organic traffic.
• Manage email marketing campaigns and newsletters.
• Track and report marketing metrics and ROI.

Skills

Content writing and editing

SEO and SEM experience

Project management

Analytical mindset

Education

Bachelor’s degree in Marketing or related field

Tools

WordPress

Google Analytics

Marketing automation tools

Job description

We're seeking a versatile Marketing Manager to own all marketing initiatives for our behavioral health EHR platform. This is a hands-on role where you'll manage our website, create content, drive SEO, and support sales enablement. You'll be our first dedicated marketing hire, responsible for building our marketing foundation while executing daily marketing activities. The ideal candidate understands B2B healthcare marketing, can write compelling content about complex software, and knows how to generate qualified leads for enterprise sales. Perfect for a marketing generalist who wants ownership of an entire marketing function and can balance strategic planning with tactical execution.

Responsibilities:

• Maintain and optimize company website for conversion
• Write weekly blog posts on behavioral health and EHR topics
• Implement SEO strategies to improve organic traffic
• Optimize content for AI search and featured snippets
• Create sales collateral and presentation materials
• Manage email marketing campaigns and newsletters
• Develop case studies and customer success stories
• Coordinate webinars and virtual events
• Manage social media presence (LinkedIn, Twitter)
• Create product marketing materials for new features
• Track and report marketing metrics and ROI
• Support sales team with marketing qualified leads
• Manage marketing technology stack
• Coordinate with product team on release communications
• Develop and manage marketing budget
• Plan and execute conference participation

Requirements:

• Bachelor’s degree in Marketing or related field
• 4+ years in B2B marketing, preferably SaaS
• Strong content writing and editing skills
• Experience with website management (WordPress or similar)
• Proven SEO and SEM experience
• Understanding of marketing automation tools
• Experience with Google Analytics and marketing metrics
• Ability to write about technical topics clearly
• Self-directed with strong project management skills
• Creative and analytical mindset

Will be a plus:

• Healthcare technology marketing experience
• Knowledge of behavioral health market
• Experience marketing to medical practices
• Understanding of EHR/practice management software
• Demand generation experience
• ABM (account-based marketing) experience
• Video creation and editing
• HubSpot or Salesforce experience
• Experience as solo marketer

We offer:

• Remote work flexibility
• Ownership of entire marketing function
• Growth opportunity to build marketing team
• PTO and flexible schedule
• Marketing tools and software budget
• Direct impact on company growth
• Collaborative environment with sales and product