Demand Generation Manager

Neara; New York (NY); Hybrid; USD 125,000 - 145,000; Full time

Job summary

Healthie is seeking a Demand Generation Manager to own content and campaigns fueling our acquisition engine. You’ll drive demand across paid, lifecycle, webinars, and lead generation, producing content with AI while applying human editorial judgment.

You’ll collaborate with the Director of User Acquisition, Lifecycle & Growth, and Partnerships to ensure every channel is fed and optimized. You’ll think in funnels, write precisely, and leverage AI to scale without sacrificing quality.

Qualifications

• 5–8 years of experience in B2B SaaS marketing.
• Proven track record of executing conversion-focused campaigns and full-funnel demand generation.
• Familiar with funnel metrics, attribution concepts, and optimization.
• Comfortable interviewing clinicians, product teams, and sales stakeholders to extract insights.

Responsibilities

• Own demand generation campaigns across paid, lifecycle, webinars, and lead generation.
• Develop AI-driven content that aligns with brand and resonates with multiple buyer segments.
• Collaborate cross-functionally with Product Marketing, Sales, and RevOps to ensure consistent messaging.
• Monitor performance, run A/B tests, and optimize funnel conversion.

Skills

B2B SaaS marketing

Demand generation

Content marketing

AI content tooling

Tools

HubSpot

Claude Code

Job description

Demand Generation Manager

Job type: Full Time · Department: Revenue Operations · Work type: Hybrid · USD 125,000-145,000 / year

New York, New York, United States

Our mission

We’re building infrastructure for modern healthcare delivery.

Traditional healthcare is plagued with outdated, monolithic EHRs designed to maximize billing outcomes. Patient outcomes and provider experiences have been afterthoughts, as these systems have bolted on non-API-first solutions. None of this is built for how clinically excellent healthcare is actually delivered—longitudinally and collaboratively, with the patient at the center.

Healthie is the world’s leading API-first, ONC-Certified EHR for healthcare delivery outside of the hospital. We provide the powerful infrastructure every scaling organization needs—EHR, scheduling, patient engagement, billing, and more—all accessible via modern APIs and a white-labeled UI. Our platform makes it simple for organizations of any size to launch, customize, and scale their care delivery models without reinventing the wheel.

Today, over 2 billion API calls are made to Healthie every month, as thousands of organizations—working with more than 21 million patients in total—rely on Healthie to deliver clinically excellent healthcare in over 35 specialties, from preventative medicine to complex chronic care management.

We believe in the power of technology to improve access to healthcare—and we’re building the rails that make this a reality. We work fast and with quality because we provide business-critical, healthcare-critical software that clinicians and patients need for a better healthcare system. We’re customer-obsessed, operate with lightning-fast processes and responses, make our product roadmap public so customers can see what we’re building, and remain relentlessly focused on how care gets delivered.

Healthie is backed by leading investors, and while we've $42M raised to date, more importantly, we operate with fiscal responsibility and have been profitable for more than half of our time as a company.

Learn more at https://www.gethealthie.com/

About the role

We're hiring a Demand Generation Manager to own the content and campaigns that fuel Healthie's acquisition engine — from the assets that attract prospects to the sequences that convert them.

This is a role for a marketer first. You'll own demand generation strategy and execution across paid, lifecycle, webinars, and lead generation — and you'll be the person producing the content that makes all of it work. You won't be writing every word yourself; you'll be using AI tools to develop content at scale, while bringing the marketing instincts, editorial judgment, and human sensitivity to make sure every asset actually lands.

You'll work closely with the Director of User Acquisition, our Lifecycle & Growth Marketer, and Partnerships Manager to ensure every demand and revenue-driving channel is fed and moving.

This role is right for someone who thinks in funnels, writes with precision, and is genuinely excited about leveraging AI to work faster and smarter without sacrificing quality. Your success will be measured by the metrics that matter — leads generated, conversion rates, and revenue.

Campaign & Demand Generation Strategy

Own the strategic layer that turns content into demand — not just producing assets, but knowing how they fit together and what they're supposed to do.

• Execute 2–4 major demand generation campaigns per quarter, developing cohesive sequences across landing pages, email nurture, webinar funnels, promotional assets, and paid ad copy
• Own competitive displacement campaigns — developing messaging and assets that speak directly to prospects considering or dissatisfied with alternative solutions
• Translate positioning and campaign themes into clear, conversion-focused messaging that drives trial growth and pipeline — versioned across audience segments, specialties, and buyer stages
• Audit and maintain evergreen campaign workflows — identifying gaps, cutting underperformers, and keeping automations aligned with evolving demand generation goals
• Support co-marketing and partner campaign execution in coordination with the Partnerships team
• Own the content and promotional strategy for Healthie's major seasonal demand pushes, including year-end acquisition blitz planning and execution

AI-Assisted Content Development

Own the full volume of content that feeds every acquisition channel — using AI as your primary production engine.

• Develop AI workflows to generate content across formats and channels at scale
• Review, revise, and refine AI-generated content for brand alignment, human resonance, and accuracy across multiple buyer segments and specialties
• Bring enough writing skill to recognize strong copy, close the gap when AI falls short, and prompt effectively for the output you need
• Develop a genuine appetite for leveling up your AI toolkit over time — new tools, new workflows, new ways to produce better content faster
• Maintain and evolve a content calendar across formats, segments, and funnel stages — knowing who we're talking to, what we're saying, and when

Formats include: blog posts and SEO/GEO web pages, conversion-focused landing pages, lead magnets, webinar briefs and follow-up, lifecycle emails, social content, 2x/week newsletter, ad copy across Google, Meta, YouTube, and LinkedIn, video scripts, and sales enablement materials. Every format will require A/B variants — managing that volume with precision is a core part of the job.

Cross-Functional Collaboration

• Partner with Product Marketing to translate feature narratives into accurate, benefit-led messaging
• Work with Sales/BD to develop campaigns and content that reinforce competitive positioning and address common objections
• Coordinate with RevOps to track performance and feed insights back into messaging and campaign strategy
• Ensure messaging, CTAs, and narrative arcs stay consistent across funnel stages, channels, and teams

Performance & Optimization

• Own the performance of your output end-to-end — leads generated, trial starts, meetings booked, and revenue contribution are how success is measured here
• Monitor landing page, email, and nurture performance continuously — not as a reporting exercise, but as an input to what gets built next
• Run A/B tests across copy, creative, and offers; use results to sharpen messaging and cut what isn't working
• Identify conversion bottlenecks across the funnel and bring a POV on how to fix them — not just flags, but recommendations

About you

• 5–8 years of experience in B2B SaaS marketing, ideally within health tech, EHR/EMR, clinical software, or other regulated industries
• Proven track record of executing conversion-focused campaigns and full-funnel demand generation programs
• Strong structured thinker who can translate defined messaging frameworks into compelling content across formats and channels
• Experience building and executing across landing pages, email sequences, webinar funnels, paid ad copy, and promotional campaigns
• Comfortable interviewing clinicians, product teams, and sales stakeholders to extract insights and strengthen messaging
• Familiar with funnel metrics and attribution concepts; experienced in supporting optimization and experimentation
• Collaborative working style with the ability to execute quickly within established strategic direction
• Thrives in fast-paced environments and can hit the ground running

Nice to have:

• Ability to leverage AI to create visual and video assets (e.g., lead magnet layouts, social graphics, webinar promotional assets)
• Comfort building and editing email and workflows within HubSpot or a similar tool
• Experience working with Claude Code
• Experience working with video production/editing partners

Details

• Hybrid work schedule in New York, NY, 2-3 days/week in office
• Reports to Director of User Acquisition
• Full-time; U.S. work authorization is required

Interview process

• Quick chat with someone from our Talent team (20 minutes)
• Interview with Liz, Director of User Acquisition (30 minutes)
• Interview with Vivek, Sr. Director of RevOps/Private Practice Growth (30 minutes)
• At-home Assessment
• In-Person Group Presentation with Director of Product Marketing, Director of User Acquisition, Senior Director of RevOps/Private Practice Growth and COO(45 minutes)
• Final Round with Tariq Mahmoud, COO (20 minutes)
• Reference Checks

Learn more at gethealthie.com/careers

Healthie participates in e-verify

Healthie is committed to equal employment opportunity. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. We're proud to be building a diverse and inclusive environment that encourages collaboration, creativity, and growth. Whatever your background, please apply if this is a role that would make you excited to come into work every day.