Subscriptions & Lifecycle Growth Director

Nexstar Media Group, Inc.; Washington (District of Columbia); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company matching

Paid parental leave

Job summary

The Hill is building Hill Insider, its first paid membership product, and is seeking a Senior Director, Subscriptions & Lifecycle Strategy to own and grow the business from the ground up.

In this builder role, you will set pricing, craft experiences, and lead lifecycle programs while partnering with product, editorial, and revenue leadership to scale readers into long-term paying members.

Qualifications

• 8+ years in subscription growth, digital product, or lifecycle strategy.
• Demonstrated track record owning subscription growth targets in a consumer-facing digital product.
• Fluency in subscription metrics: MRR, churn, LTV, trial conversion, cohort retention.
• Proven ability to influence and drive results in a matrixed organization without full organizational control.
• Hands-on operator moving between strategy and execution.
• Familiarity with MarTech and subscription infrastructure: CDP, ESP, billing platforms.
• Media industry experience preferred; political or news media a plus.
• Bachelor’s degree required; advanced degree a plus.

Responsibilities

• Own the P&L and subscriber growth targets for The Hill Insider, with scope expanding to other Nexstar subscription efforts.
• Set and track KPIs across the full subscriber funnel: acquisition, trial conversion, engagement, retention, and churn.
• Drive pricing, packaging, and offer strategy in partnership with revenue and product leadership.
• Develop the business case for new subscription initiatives, product expansions, and upsell opportunities.
• Own the strategic roadmap for lifecycle marketing: onboarding, engagement, churn intervention, renewal, and win-back.
• Translate subscriber behavior and data into product decisions, connecting what users do to what the product should become.
• Collaborate with product and editorial to develop subscription experiences, member benefits, and upsell paths.
• Manage cross-functional orchestration with engineering, design, and PMO to resource, prioritize, and deliver the roadmap.

Skills

Subscription growth

Digital product

Lifecycle strategy

Matrix leadership

Data-driven decisions

Product instincts

MarTech familiarity

Education

Bachelor’s degree

Advanced degree

Tools

CDP

ESP

Billing platforms

Job description

The Hill is building Hill Insider, its first paid membership product, and is seeking a Senior Director, Subscriptions & Lifecycle Strategy to own and grow the business from the ground up.

In this builder role, you will set pricing, craft experiences, and lead lifecycle programs while partnering with product, editorial, and revenue leadership to scale readers into long-term paying members.