Paywall Growth & Audience Analytics Specialist

dowjones; New York (NY); Hybrid; USD 65,000 - 80,000; Full time

Job summary

Dow Jones is seeking a results-oriented Paywall and Registration Strategy Analyst to drive organic audience monetization across The Wall Street Journal, Barron's, and MarketWatch. You will collaborate with Subscriptions Operations, Product, and Newsrooms to implement robust audience conversion strategies aligned with business goals.

The role emphasizes digital marketing, analytics, and funnel optimization in a fast-paced, test-and-learn environment, with a focus on paywall initiatives and

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 1 year of experience in audience development, digital marketing, or similar in media/publishing.
• Strong understanding of digital marketing principles, content distribution, and audience segmentation.
• Excellent analytical skills with ability to interpret data and derive insights.
• Experience working with cross-functional teams to execute audience monetization strategies.
• Strong project management skills and ability to manage multiple initiatives and stakeholders.
• Excellent communication and interpersonal skills to influence stakeholders.
• Knowledge of the media landscape and emerging trends is desirable.
• Passion for journalism and staying informed about current events.

Responsibilities

• Support development, execution, and optimization of paywall and audience monetization initiatives.
• Support registration strategy to grow registrant-to-subscriber funnel and personalize journeys.
• Improve the audience funnel from awareness to conversion with testing and optimization.
• Plan, execute, and analyze A/B tests and optimization initiatives with data-informed hypotheses.
• Monitor KPIs and maintain always-on reporting to evaluate monetization effectiveness.
• Collaborate with Dow Jones teams to align priorities, coordinate launches, and manage timelines.

Skills

Analytical thinking

Digital marketing

Cross-functional collaboration

Project management

Communication skills

Media landscape knowledge

Audience development

Journalism interest

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Dow Jones is seeking a results-oriented Paywall and Registration Strategy Analyst to drive organic audience monetization across The Wall Street Journal, Barron's, and MarketWatch. You will collaborate with Subscriptions Operations, Product, and Newsrooms to implement robust audience conversion strategies aligned with business goals.

The role emphasizes digital marketing, analytics, and funnel optimization in a fast-paced, test-and-learn environment, with a focus on paywall initiatives and