Senior Lifecycle Marketing Lead - DTC & Subscriptions

Spot & Tango; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Spot & Tango in Midtown Manhattan is hiring a Senior Lifecycle & Retention Marketing Associate to own lifecycle strategy and end-to-end email and SMS programs in Klaviyo, from creative brief through deployment. You will partner with design, analytics, and product to turn first orders into long-term relationships.

This hybrid role requires 4+ years in lifecycle or CRM at a DTC or subscription business, a Bachelor’s degree, and comfort with BI tools.

Qualifications

• 4+ years of lifecycle, CRM, or email marketing experience, ideally in a DTC or subscription business.
• Hands-on experience with Klaviyo or a comparable ESP.
• Strong attention to detail and QA discipline.
• Comfortable working in BI tools to pull and analyze performance data.
• Fluent with AI tools and using them to do more: analyzing performance, automating reporting, and building strategy.

Responsibilities

• Own lifecycle strategy, execution, and the calendar and testing roadmap for your product lines
• Design and build new automated flows and campaign sends, and launch new lifecycle programs where none exist today
• Execute email and SMS end to end in Klaviyo: build, QA, schedule, and deploy
• Set up audiences, segments, and activity filters, and run full QA before every send
• Own list health and deliverability, and keep email and SMS compliant with CAN-SPAM, TCPA, and consent best practice
• Partner with Design on clear creative briefs, and review creative against brand voice and deliverability standards before handoff
• Map the customer journey and identify gaps in flow coverage across onboarding, retention, and winback
• Own the metrics that matter to the business (retention, repeat purchase, and revenue from lifecycle), and design tests that isolate what you are trying to learn and read results with an eye for significance
• Work cross-functionally with creative, analytics, and product to get programs built and measured

Skills

Lifecycle marketing

Email marketing

Data-driven

Cross-functional collaboration

QA discipline

AI-enabled analysis

Education

Bachelor's degree

Tools

Klaviyo

Looker

Omni

Job description

Spot & Tango in Midtown Manhattan is hiring a Senior Lifecycle & Retention Marketing Associate to own lifecycle strategy and end-to-end email and SMS programs in Klaviyo, from creative brief through deployment. You will partner with design, analytics, and product to turn first orders into long-term relationships.

This hybrid role requires 4+ years in lifecycle or CRM at a DTC or subscription business, a Bachelor’s degree, and comfort with BI tools.