Lifecycle Growth & Engagement Manager

agoc; Butler (Butler County); On-site; USD 90,000 - 120,000; Full time

Job summary

Armstrong Group seeks a Lifecycle Marketing Manager, Engagement & Growth to own engagement and lifetime value of its customer base. Lead data-driven strategies across email, SMS, app, and content programs to deepen relationships and drive revenue.

You will optimize bundles, upgrades, and targeted messages, leveraging segmentation and customer insights to deliver personalized experiences at scale. Collaboration with product marketing, onboarding, and content teams is key.

Qualifications

• 4+ years in lifecycle, CRM, or growth marketing.
• Proven experience building engagement and cross-sell programs across email, SMS, and in-app.
• Strong email and newsletter background, including content strategy and audience growth.
• Ability to track ARPU, LTV, and revenue per campaign.
• Voice-of-the-customer mindset and collaboration on product roadmap.

Responsibilities

• Own the strategy for engagement and Lifetime Value of Armstrong's subscriber base.
• Build and optimize email, newsletter, SMS, app, and content-driven programs.
• Drive upgrades, cross-sell, and bundles with data-driven targeting and tracking.
• Personalize experiences at scale using segmentation and data.
• Test new engagement formats and content touchpoints to strengthen customer affinity.
• Champion the Voice of the Customer to inform product and marketing.
• Own data and reporting for growth with Marketing Ops & Analytics.
• Collaborate across teams on offers, onboarding, and content campaigns.

Skills

Lifecycle marketing

CRM

Growth marketing

Email marketing

Segmentation

AI in marketing

Voice of the customer

Education

Bachelor's degree in Marketing/Business

Job description

Armstrong Group seeks a Lifecycle Marketing Manager, Engagement & Growth to own engagement and lifetime value of its customer base. Lead data-driven strategies across email, SMS, app, and content programs to deepen relationships and drive revenue.

You will optimize bundles, upgrades, and targeted messages, leveraging segmentation and customer insights to deliver personalized experiences at scale. Collaboration with product marketing, onboarding, and content teams is key.