Student Outreach Growth Marketing Specialist

Guzool; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Guzool is seeking a Marketing/Student Outreach professional to lead campaigns, manage social media and build relationships with bloggers and influencers. The role focuses on attracting students to Guzool’s time-management platform and growing a robust marketing pipeline through campus relationships and targeted campaigns.

The ideal candidate has 3+ years in marketing or public relations, strong verbal and written communication, and a solid grasp of modern marketing best practices.

Qualifications

• 3+ years of marketing, social media or public relation work experience
• Excellent verbal and writing skills
• Strong familiarities with marketing best practices
• Ability to work with cross-functional team
• Understanding of social media platforms (YouTube, Twitter, Flickr, Google+, Facebook, blogs and LinkedIn)

Responsibilities

• Research marketing campaign
• Have the strategy and plan for Guzool’s market leading startup
• Source advertising opportunities and place adverts in radio, television, leaflets, poster, and websites
• Devise engaging content for all community platform, including Facebook, LinkedIn and Twitter
• Outreach bloggers, building relationships with existing and new bloggers and other influencers
• Measure and analysis engagement and effectiveness of marketing campaign
• Create innovative emails and CRM campaign to drive retention and the acquisition of new customers
• Liaise with campus ambassador and programmer

Skills

Marketing experience

Verbal writing skills

Cross-functional teamwork

Marketing best practices

Social media knowledge

Education

B.S. degree in business, marketing, public relation, communication, or a related field

Job description

Guzool is seeking a Marketing/Student Outreach professional to lead campaigns, manage social media and build relationships with bloggers and influencers. The role focuses on attracting students to Guzool’s time-management platform and growing a robust marketing pipeline through campus relationships and targeted campaigns.

The ideal candidate has 3+ years in marketing or public relations, strong verbal and written communication, and a solid grasp of modern marketing best practices.