Remote Marketing Lead - Growth & Brand (B2B)

Guzi-West Inspection and Consulting, LLC

Anderson (CA)

Remote

USD 90,000 - 120,000

Full time

14 days+

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Benefits offered by this job

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Flexible schedule

Free uniforms

Health insurance

Paid time off

Vision insurance

Job summary

Guzi-West Inspection and Consulting, LLC is seeking a Marketing Manager to own joint go-to-market initiatives and brand-building across Guzi-West and PEL Labs. You will develop and execute integrated marketing programs that increase awareness, generate qualified leads, and strengthen the shared value proposition.

This hands-on role combines strategy, content creation, campaign execution, and cross-team coordination.

Qualifications

1+ years B2B marketing experience, ideally with technical, environmental consulting, lab services, or life-sciences clients.
Demonstrated success in demand generation, content marketing, and campaign analytics.
Strong writing skills with the ability to translate technical concepts into clear value propositions.
Hands-on experience with marketing automation, CRM, Google Analytics, and LinkedIn Ads. Specific experience with Monday.com should be noted and will be beneficial.
Excellent project management, stakeholder communication, and cross-functional collaboration skills.
Comfortable in a fast-paced, matrixed environment and able to wear multiple hats.
A reliable and professional appearing automobile will be necessary for the position. All work-related mileage will be reimbursed at the current federal reimbursement rate.
Travel into the office located in Anderson, CA will be required approximately 1/week, and this travel into the office will not be reimbursed (for applicants not located in the immediate area).

Responsibilities

Create and maintain a unified messaging framework and brand guidelines that align both companies while preserving distinct service offerings.
Plan and run demand-generation campaigns (email, paid ads, content syndication, LinkedIn) to drive sales pipeline growth.
Produce high-quality content: case studies, white papers, blog posts, technical datasheets, webinars, and video briefs tailored to procurement audiences.
Manage website content, SEO optimization, and tracking of user behavior to improve conversion rates for both company sites.
Coordinate and support industry events, webinars, and customer-facing demos; develop event collateral and post-event follow-up programs.
Analyze campaign performance; prepare concise reports and insights; iterate strategy based on metrics (CAC, MQL SQL conversion, pipeline influence).
Manage external vendors and agencies (creative, PR, media buying) and a modest marketing budget.