Marketing Specialist

Guzool; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Guzool is seeking a Marketing/Student Outreach professional to lead campaigns, manage social media and build relationships with bloggers and influencers. The role focuses on attracting students to Guzool’s time-management platform and growing a robust marketing pipeline through campus relationships and targeted campaigns.

The ideal candidate has 3+ years in marketing or public relations, strong verbal and written communication, and a solid grasp of modern marketing best practices.

Qualifications

• 3+ years of marketing, social media or public relation work experience
• Excellent verbal and writing skills
• Strong familiarities with marketing best practices
• Ability to work with cross-functional team
• Understanding of social media platforms (YouTube, Twitter, Flickr, Google+, Facebook, blogs and LinkedIn)

Responsibilities

• Research marketing campaign
• Have the strategy and plan for Guzool’s market leading startup
• Source advertising opportunities and place adverts in radio, television, leaflets, poster, and websites
• Devise engaging content for all community platform, including Facebook, LinkedIn and Twitter
• Outreach bloggers, building relationships with existing and new bloggers and other influencers
• Measure and analysis engagement and effectiveness of marketing campaign
• Create innovative emails and CRM campaign to drive retention and the acquisition of new customers
• Liaise with campus ambassador and programmer

Skills

Marketing experience

Verbal writing skills

Cross-functional teamwork

Marketing best practices

Social media knowledge

Education

B.S. degree in business, marketing, public relation, communication, or a related field

Job description

At Guzool, the leading freeware site for time management, we believe that empowerment in everyone is key to their success. In today's information overload world, we are expected to perform on the scarcest resource of all: time. Through our innovative approach to time management and user friendly experience across all platforms, people everywhere are not only empowering their own lives by controlling their time but their futures as well.

As we continue to consider the future of our customers and the world at large we also consider the future of Guzool. To ensure our continued ability to empower the world for the years to come we realized our focus must lie upon our future; here we mean an increase in active users (especially the student population). We are "interested in attracting students to the site and increasing the number of students who use the site to manage assignments and projects." (Creator) This way we can empower them and our own future as well.

The Student Outreach and Development team, as co-lead by the Marketing Specialist and Student Development Specialist, is focused on promoting Guzool as an exceptional place to work and building a robust and diverse pipeline of outstanding student candidates through the use of a targeted marketing campaign and realigned strategy /goals of the organization. Through the leadership of the Marketing Specialist, (s)he and the Student Outreach & Development Team will be "cultivating the next generation of global staffing talent, planning for our continued growth, building campus relationship programs” (i.e.: Brand Ambassadors/Campus Ambassadors, Internships, etc) and the relationships with program participants. As a leader and visionary of Guzool you have an eye on the organization's short and long term growth needs and the pulse of the broader market. You are scrappy and resourceful, creative and driven -- and excited to empower the future ahead through your time at Guzool.

Responsibilities:

Research marketing campaign

Have the strategy and plan for Guzool’s market leading startup

Source advertising opportunities and place adverts in radio, television, leaflets, poster, and websites

Devise engaging content for all community platform, including Facebook, LinkedIn and Twitter

Outreach bloggers, building relationships with existing and new bloggers and other influencers

Measure and analysis engagement and effectiveness of marketing campaign

Create innovative emails and CRM campaign to drive retention and the acquisition of new customers

Liaise with campus ambassador and programmer

Qualifications:

B.S. degree in business, marketing, public relation, communication, or a related field

3+ years of marketing, social media or public relation work experience

Excellent verbal and writing skills

Strong familiarities with marketing best practices

Ability to work with cross-functional team

Understanding of social media universe, including Youtube, twitter, Flickr, google+, Facebook, blogs and LinkedIn.