Student Campus Marketing Director – Remote Breaks Eligible

Follett Corporation; San Jose (CA); Hybrid; USD 25,000 - 36,000; Part time

Job summary

Follett Higher Education seeks a Student Marketing Director to lead campus-based marketing, both in-store and on social media, driving traffic, awareness and sales for campus stores.

You will collaborate with the Senior Social Media Manager, create on-brand content, manage a local calendar, and engage with campus partners to maximize reach. This role requires creativity, initiative, and the ability to work 20 hours weekly, including some evenings and weekends.

Qualifications

• Must be enrolled as a student at the university where this position is offered.
• Sophomore or Junior status required.
• Able to work 20 hours a week.
• Creative thinker with a keen eye for engaging content.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Knowledge of social media trends and best practices.

Responsibilities

• Manage social media content across platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn).
• Develop a local marketing calendar and execution plan for campus events and store activity.
• Coordinate with campus store staff and marketing partners; liaise with creative teams for collateral.
• Create original content (copy, video, photos) and manage timelines.
• Analyze metrics weekly to refine content and drive traffic.
• Plan and execute in-store events and NIL opportunities; support national initiatives.
• Respond to customer inquiries on social media and the store website.

Skills

Creative thinking

Social media marketing

Content creation

Copywriting

Time management

Communication

Platform familiarity

Education

Enrolled student (Sophomore/Junior)

Tools

Canva Pro

CapCut Pro

Microsoft Office

Job description

Follett Higher Education seeks a Student Marketing Director to lead campus-based marketing, both in-store and on social media, driving traffic, awareness and sales for campus stores.

You will collaborate with the Senior Social Media Manager, create on-brand content, manage a local calendar, and engage with campus partners to maximize reach. This role requires creativity, initiative, and the ability to work 20 hours weekly, including some evenings and weekends.