Student Campus Marketing Director - Social & In-Store Growth

Follett Higher Ed Group, LLC; Columbia (SC); On-site; USD 17,000 - 22,000; Full time

Job summary

Follett Higher Education seeks a Student Marketing Director at the University of South Carolina to lead campus marketing tactics, both in-store and online, and to drive traffic and sales for the Campus Store.

You will create authentic content, manage social media, coordinate events with campus partners, and report on performance to optimize campaigns, all while operating within a local budget. This is a student role in USC with 20 hours/week availability.

Qualifications

• Current USC student eligible to work on campus.
• 20 hours/week availability.
• Strong written and verbal communication.

Responsibilities

• Lead social media marketing for campus stores across platforms.
• Develop in-store and online campaigns to drive traffic and sales.
• Collaborate with campus partners and influencers for events.
• Create regular, on-brand content and manage content calendar.
• Analyze performance metrics and adjust campaigns weekly.
• Coordinate with in-house creative/production for collateral.
• Maintain relationships with campus contacts and report results.

Skills

Social media marketing

Content creation

Analytics & reporting

Budget management

MS Office

Canva Pro

CapCut Pro

Tools

Canva Pro

CapCut Pro

Microsoft Office

Job description

Follett Higher Education seeks a Student Marketing Director at the University of South Carolina to lead campus marketing tactics, both in-store and online, and to drive traffic and sales for the Campus Store.

You will create authentic content, manage social media, coordinate events with campus partners, and report on performance to optimize campaigns, all while operating within a local budget. This is a student role in USC with 20 hours/week availability.