Student Campus Marketing Director — Social & In-Store

Follett Corporation; Washington (District of Columbia); Hybrid; USD 21,000 - 30,000; Part time

Job summary

Follett Corporation, a leader in campus materials and services, seeks a Student Marketing Director in Washington, DC. You will lead local marketing tactics for campus stores both in-store and online, focusing on social media and engagement with university stakeholders.

As a current student (Sophomore/Junior), you will develop content, manage calendars, and collaborate with the Senior Social Media Manager to drive traffic and sales while balancing a dynamic, entrepreneurial campus environment.

Qualifications

• Enrolled student at the university offering the position.
• Able to commit to 20 hours per week.
• Strong written and verbal communication for social content.

Responsibilities

• Adapt social media strategies to boost brand awareness and drive traffic in-store and online across platforms.
• Create regular, original social content including copy, video, and photography.
• Maintain a content calendar and submit content for approval at least 1 week in advance.
• Grow social media audiences through promotions, partnerships, and campaigns.
• Collaborate with campus influencers, athletes, and administrators to drive store traffic.
• Meet with the Senior Social Media Manager on campaigns and best practices.
• Support in-store events and national marketing initiatives while ensuring EDU compliance.

Skills

Social media strategy

Content creation

Copywriting

Video editing

Project coordination

Communication

Education

University student (Sophomore/Junior)

Tools

Canva Pro

CapCut Pro

Microsoft Office

Job description

Follett Corporation, a leader in campus materials and services, seeks a Student Marketing Director in Washington, DC. You will lead local marketing tactics for campus stores both in-store and online, focusing on social media and engagement with university stakeholders.

As a current student (Sophomore/Junior), you will develop content, manage calendars, and collaborate with the Senior Social Media Manager to drive traffic and sales while balancing a dynamic, entrepreneurial campus environment.