Student Campus Marketing Director (20hrs/wk;Remote)

Follett Corporation; California; Hybrid; USD 22,000 - 32,000; Part time

Job summary

Follett Higher Education in California is seeking a Student Marketing Director to lead local campus campaigns across in-store and social channels. You will drive traffic, awareness, and sales for campus stores while balancing academic commitments.

You'll adapt social media strategies, create on-brand content, manage a content calendar, and collaborate with campus partners and influencers. The role requires creativity, organization, and the ability to work evenings or weekends for events.

Qualifications

• Currently enrolled as a student at the university offering the position.
• Creative thinker with a keen eye for engaging content.
• Able to work 20 hours a week and adapt to a fast-paced environment.
• Knowledge of social media trends and best practices.

Responsibilities

• Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms.
• Create regular, original, on-brand content for social media, including copy, video, and photography.
• Manage a content calendar and submit content for approval in advance.
• Grow social media audiences using promotions, partnerships, and other tactics.
• Collaborate with influencers, athletes, and campus partners to drive store traffic.
• Meet with the Senior Social Media Manager on campaigns and best practices.
• Respond to customer inquiries on social media and the website.
• Develop a local marketing calendar and execute events to increase foot traffic.

Skills

Social media

Content creation

Brand awareness

Project management

Analytics

Tools

Canva Pro

CapCut Pro

Job description

Follett Higher Education in California is seeking a Student Marketing Director to lead local campus campaigns across in-store and social channels. You will drive traffic, awareness, and sales for campus stores while balancing academic commitments.

You'll adapt social media strategies, create on-brand content, manage a content calendar, and collaborate with campus partners and influencers. The role requires creativity, organization, and the ability to work evenings or weekends for events.