Campus Marketing Director (Student) - Social & In-Store Growth

Follett Corporation; Houston (TX); Hybrid; USD 18.000 - 25.000; Teilzeit

Zusammenfassung

Follett Corporation seeks a Student Marketing Director to lead campus-store marketing via social media and in-store initiatives. You will craft engaging content, manage calendars, and drive traffic to campus stores while aligning with national campaigns.

This role demands 20 hours weekly, primarily on-site with optional remote work during breaks. The position targets current university students (Sophomore/Junior) who thrive in fast-paced environments and bring strong communication, budgeting,

Qualifikationen

• Applicants must be enrolled as students at the university offering the position; Sophomore or Junior.
• Able to work 20 hours a week.
• Creative thinker with a keen eye for engaging content.
• Thrive in a fast-paced, dynamic, entrepreneurial environment.
• Up-to-date knowledge of social media trends, algorithms, and best practices.
• Self-starter who takes initiative.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Able to build and present reports showing performance to leadership.
• Ability to manage and work within a local budget.
• Proficient in Microsoft Office Suite.
• Background in Canva Pro and CapCut Pro is a plus!
• Evening and weekend work may be required to oversee events.
• Ability to sit, stand, walk, lift, carry, push, and pull; handle office equipment.

Aufgaben

• Adapt social media strategies to increase brand awareness and drive traffic in-store and online.
• Create original on-brand content for social media including copy, video, and photography.
• Coordinate with the Senior Social Media Manager and track metrics weekly.
• Engage university administrators to drive traffic to the Campus Store.
• Develop a local marketing calendar including campus events and promotions.
• Collaborate with in-house creative/production for marketing collateral.
• Build relationships with school contacts to support local initiatives.
• Generate and activate in-store events and NIL opportunities.
• Support national marketing initiatives at the store level.
• Maintain in-store signage, online image, and EDU compliance.
• Respond to customer service inquiries on social media and the website.

Kenntnisse

Creative thinker

Excellent communication

Organizational skills

Self-starter

Budget management

Social media savvy

Content creation

Analytics & reporting

Team collaboration

Time management

Tools

Canva Pro

CapCut Pro

Microsoft Office Suite

Jobbeschreibung

Follett Corporation seeks a Student Marketing Director to lead campus-store marketing via social media and in-store initiatives. You will craft engaging content, manage calendars, and drive traffic to campus stores while aligning with national campaigns.

This role demands 20 hours weekly, primarily on-site with optional remote work during breaks. The position targets current university students (Sophomore/Junior) who thrive in fast-paced environments and bring strong communication, budgeting,