Campus Marketing Director (Student) - Remote Breaks

Follett Corporation; East Lansing (MI); Hybrid; USD 17,000 - 25,000; Part time

Job summary

Follett Higher Education is seeking a Student Marketing Director to lead local campus marketing efforts for campus stores. You will manage social media, create on-brand content, and collaborate with university partners to drive foot traffic and sales.

You will develop a local marketing calendar, coordinate with the in-house creative team, and execute events and NIL opportunities while maintaining budgets and reporting on performance. This role requires student status and up to 20 hours per week.

Qualifications

• Must be enrolled as a university student for this position.
• Sophomore or Junior status preferred.
• Available to work up to 20 hours per week, including some evenings and weekends.

Responsibilities

• Adapt social media strategies to increase brand awareness and drive store traffic on campus and online.
• Create regular, original content for social media including copy, video, and photography.
• Collaborate with Campus Store leadership and influencers to boost engagement and foot traffic.
• Develop a local marketing calendar with campus events and NIL opportunities.
• Coordinate with the in‑house creative/production team for collateral and campaigns.
• Track performance metrics and report results to leadership on a regular basis.

Skills

Social media strategy

Content creation

Campaign coordination

Communication

Microsoft Office

Education

Student at university

Tools

Canva Pro

CapCut Pro

Microsoft Office Suite

Job description

Follett Higher Education is seeking a Student Marketing Director to lead local campus marketing efforts for campus stores. You will manage social media, create on-brand content, and collaborate with university partners to drive foot traffic and sales.

You will develop a local marketing calendar, coordinate with the in-house creative team, and execute events and NIL opportunities while maintaining budgets and reporting on performance. This role requires student status and up to 20 hours per week.