Strategy Director: Integrated Growth & Commerce

WPP Unite; New York (NY); Hybrid; USD 125,000 - 175,000; Full time

Benefits offered by this job

Unlimited PTO

Medical Insurance

401K with match

Job summary

WPP Unite seeks a Strategy Director to lead integrated, commerce-forward strategy across brand, creative, media, data, shopper, and retail. You will translate business goals into actionable strategy, uncover consumer opportunities, and drive growth with a unified approach.

The role partners with data, media, and account teams, guiding briefs, activation frameworks, and KPI alignment. Office presence 3 days a week is required.

Qualifications

• 10+ years of experience in strategy and planning.
• Proven ability to develop integrated strategies across brand, creative, media, commerce and data.
• Strong understanding of consumer and shopper behaviour and path to purchase.
• Experience in an integrated agency environment with cross‑functional collaboration.
• Strong presentation and storytelling skills for senior clients.
• Ability to work in the office 3 days a week.

Responsibilities

• Identify business and marketing objectives and barriers to growth.
• Translate challenges into clear strategic direction informing activation.
• Lead integration frameworks across channels and disciplines.
• Partner with data strategy to uncover insights and opportunities.
• Present and advocate strategic recommendations to clients and leadership.

Skills

Strategy

Integrated marketing

Advertising

Leadership

Data-driven

Tools

MRI-Simmons

Mintel

YPulse

Infegy

Kantar Retail IQ

Circana

Job description

WPP Unite seeks a Strategy Director to lead integrated, commerce-forward strategy across brand, creative, media, data, shopper, and retail. You will translate business goals into actionable strategy, uncover consumer opportunities, and drive growth with a unified approach.

The role partners with data, media, and account teams, guiding briefs, activation frameworks, and KPI alignment. Office presence 3 days a week is required.