Strategic Growth Leader for Shopper & Commerce

WPP Unite; New York (NY); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

Medical/Dental/Vision

401K match

Parental leave

Disability & life insurance

Job summary

Barrows, part of WPP Unite, seeks an Associate Director Strategy in New York to drive shopper-centric, insight-led strategies across commerce and retail. You will lead research, craft compelling strategic narratives, and guide cross-functional teams from insight to execution.

You will mentor junior strategists, partner with Creative, Account, and Media teams, and influence senior clients with data-driven storytelling. Hybrid work with 3 days in-office.

Qualifications

• 7+ years of marketing, strategy, planning, shopper marketing, or related agency experience.
• Proven ability to develop and lead strategic plans that connect consumer/shopper insights to business objectives.
• Strong understanding of shopper behavior, retail dynamics, retailer ecosystems, and commerce trends.
• Strong qualitative and quantitative research and insight development skills, with a passion for uncovering the "why".
• Ability to translate insights into compelling, actionable strategies and recommendations.
• Experience working with senior clients and cross-functional teams across strategy, creative, media, shopper, and account teams.
• Strong presentation, storytelling, persuasion, and client relationship skills.
• Ability to manage multiple priorities and deliver high-quality work in a fast-paced, deadline-driven environment.
• Curious, commercially minded, and passionate about retail, consumers, and how people shop.
• Proficiency in PowerPoint/Google Slides and Google Workspace.
• Ability to work in the office 3 days per week.

Responsibilities

• Lead strategic thinking across shopper marketing, commerce, retail, and category reinvention briefs.
• Conduct deep research across consumer, shopper, category, retail, cultural, and market trends to uncover meaningful insights and opportunities.
• Translate data and insights into clear, differentiated, shopper-centric strategies that drive business results.
• Develop compelling strategic narratives and presentations that influence senior clients and sell through activation plans, creative ideas, and design thinking.
• Define the strategic direction for projects, guiding teams on research interpretation, implications, and application.
• Partner closely with Creative, Account, Media, Shopper, and client teams to ensure strategy is carried through from insight to execution.
• Lead and contribute to brainstorming and ideation, challenging teams to develop innovative solutions rooted in strategy.
• Bring a strong understanding of retail channels, shopper behavior, brand dynamics, and the evolving commerce landscape.
• Mentor and elevate junior strategists, helping build strategic capability across the team.

Job description

Barrows, part of WPP Unite, seeks an Associate Director Strategy in New York to drive shopper-centric, insight-led strategies across commerce and retail. You will lead research, craft compelling strategic narratives, and guide cross-functional teams from insight to execution.

You will mentor junior strategists, partner with Creative, Account, and Media teams, and influence senior clients with data-driven storytelling. Hybrid work with 3 days in-office.