Director of Programmatic Commerce & Retail Growth

WPP Media Limited; Chicago, New York (IL, NY); On-site; USD 150,000 - 225,000; Full time

Job summary

WPP Media Limited is seeking a Director, Programmatic Commerce to drive excellence in programmatic retail activations across major networks and DSPs. You will lead audience and creative strategy, manage day-to-day campaigns, and report on performance to optimize client outcomes.

You will collaborate with agency and client teams, leverage Pacvue/Skai/Epsilo, and guide the team to maximize growth for retail media investments. A strategic, fast-paced leader will thrive here.

Qualifications

• Bachelor’s Degree or equivalent professional work experience.
• 7+ years in biddable performance media or paid ecommerce with retail programmatic focus.
• Experience managing a team of direct reports.
• Experience with retail bid management platforms (Pacvue/Skai).
• Experience in campaign management and optimization across multiple retail platforms.

Responsibilities

• Lead a team of direct reports and oversee their career development.
• Oversee programmatic activations across retailer networks and DSPs (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.).
• Execute campaign setup, bid recommendations, and budgeting for client goals.
• Partner with agency and client teams to navigate the Commerce activation landscape.
• Utilize GroupM Commerce capabilities to deliver best-in-class solutions.
• Identify opportunities for process improvements and cross-team collaboration.
• Lead cross-channel testing and optimization strategies.
• Develop frameworks, case studies, trainings, and content to elevate the team.
• Manage relationships with priority Commerce partners for top campaigns.
• Create and deliver client presentations and thought leadership.

Skills

Leadership

Team management

Strategic thinking

Communication

Cross-functional collaboration

Project management

Education

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising

Tools

Pacvue

Skai

Epsilo

Excel

PowerPoint

Job description

WPP Media Limited is seeking a Director, Programmatic Commerce to drive excellence in programmatic retail activations across major networks and DSPs. You will lead audience and creative strategy, manage day-to-day campaigns, and report on performance to optimize client outcomes.

You will collaborate with agency and client teams, leverage Pacvue/Skai/Epsilo, and guide the team to maximize growth for retail media investments. A strategic, fast-paced leader will thrive here.