Director of Programmatic Retail Growth

wppmedia; Chicago (IL); On-site; USD 160,000 - 210,000; Full time

Job summary

WPP Media is seeking a Director, Programmatic Commerce to drive excellence in tactical activation of programmatic-based retail campaigns. You will lead audience and creative strategy, manage day-to-day campaign setup and reporting, and ensure integration of performance-led retail media into a holistic commerce plan across platforms like Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, and more.

You’ll oversee a team, develop coaches, and partner with client teams to optimize outcomes.

Qualifications

• Bachelor’s degree or equivalent professional work experience.
• 7+ years of experience in biddable performance media or paid ecommerce, with retail programmatic emphasis.
• Experience managing a team of direct reports and leading campaign activation.
• Deep knowledge of retail media networks and DSPs (Amazon, Walmart, etc.).
• Strong proficiency with Pacvue/Skai and other bid-management tools.
• Excellent MS Office skills (Excel, PowerPoint, Outlook) and client-facing presentation ability.

Responsibilities

• Lead a team of direct reports and oversee career development.
• Oversee programmatic activations across retailer networks and DSPs.
• Execute campaign setup, bid recommendations, and budgeting to meet client goals.
• Partner with agency and client teams to navigate the commerce activation landscape.
• Utilize GroupM Commerce capabilities to deliver best-in-class solutions.
• Identify process improvements and lead cross-channel testing and optimization.
• Develop frameworks, case studies, trainings, and content to elevate the team.
• Manage relationships with priority commerce partners to ensure delivery of top campaigns.
• Create and deliver client presentations and thought leadership.
• Stay current on marketplace dynamics and programmatic ad products.

Skills

Team leadership

Programmatic media strategy

Campaign management

Budgeting

Retail media platforms

GroupM Commerce capabilities

Cross-channel testing

Presentation & thought leadership

Client relationship management

Data synthesis

Education

Bachelor's Degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Pacvue

Skai

Epsilo

Excel

PowerPoint

Outlook

Job description

WPP Media is seeking a Director, Programmatic Commerce to drive excellence in tactical activation of programmatic-based retail campaigns. You will lead audience and creative strategy, manage day-to-day campaign setup and reporting, and ensure integration of performance-led retail media into a holistic commerce plan across platforms like Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, and more.

You’ll oversee a team, develop coaches, and partner with client teams to optimize outcomes.