Strategy Director: Insight-Driven Brand & Campaign Leadership

Associated Luxury Hotels International (ALHI); United States; On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Dental and Vision Insurance

20 Days of Paid Time Off

12 Paid Holidays

401K Plan with match

STD and LTD insurance

Life & Voluntary Life Insurance

AD&D Insurance

Flexible Spending Accounts (FSA)

Health Savings Account (HSA)

Employee Assistance Program (EAP)

Employee Discounts!

Job summary

62ABOVE - ALHI is seeking a Director of Strategy to lead the development of insightful, research-driven advertising and communications strategies for diverse clients. You’ll translate data into compelling brand direction and oversee multi-channel programs from concept through delivery.

The role requires sharp analytical thinking, polished communication, and the ability to translate insights into standout strategy. Some travel is expected; compensation reflects location and experience.

Qualifications

• 5+ years of strategic planning at an agency.

Responsibilities

• Develop comprehensive advertising and communication strategies based on research and objectives.
• Build deep insight into customer beliefs and behaviors across the journey using primary/secondary research and social listening.
• Deploy and manage independent research and surveys with tools like Pollfish, SurveyMonkey or Qualtrics.
• Research and write creative briefs; brief and inspire teams with strategic direction grounded in data.
• Develop content strategy for campaigns that engages customers and drives behavior change.
• Conduct audience analysis and identify target demographics for campaigns.
• Design multichannel customer experience programs including email, direct mail, mobile, and social.
• Collaborate with creative, media, digital, and account teams to deliver a consistent brand narrative across channels.
• Monitor and analyze campaign performance, adjust strategy based on insights, and manage advertising budgets across channels.
• Develop and present strategic plans, recommendations, and performance reports to clients and stakeholders.

Skills

Analytical thinking

Communication skills

Strategic thinking

Multi-project management

Travel flexibility

Education

BA/BS in Advertising, Marketing, Business, Communications

Tools

Pollfish

SurveyMonkey

Qualtrics

Google Analytics

HubSpot

SEMrush

Job description

62ABOVE - ALHI is seeking a Director of Strategy to lead the development of insightful, research-driven advertising and communications strategies for diverse clients. You’ll translate data into compelling brand direction and oversee multi-channel programs from concept through delivery.

The role requires sharp analytical thinking, polished communication, and the ability to translate insights into standout strategy. Some travel is expected; compensation reflects location and experience.