Strategic Brand Director: Consumer Insight Leader

Adelphi Group; Los Angeles (CA); On-site; USD 160,000 - 180,000; Full time

Job summary

BBDO in the United States is seeking a Strategy Director to translate consumer insights, market dynamics, and business objectives into actionable brand and communications strategies. You will lead strategic programs, guide planning from insight to activation, and partner with clients to drive measurable results.

The ideal candidate is a confident client counselor and inspiring storyteller who collaborates with cross-functional teams to turn data and culture into impactful campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Advertising, Psychology, or a related field.
• 8+ years of experience in brand strategy, communications planning, account planning, brand planning, or related discipline.
• Agency experience strongly preferred.
• Demonstrated success developing brand positioning, messaging frameworks, customer journeys, and integrated strategies.

Responsibilities

• Lead the development of brand, communications, and go-to-market strategies across key client accounts.
• Partner with clients to identify growth opportunities and solve complex business challenges through strategic marketing solutions.
• Develop brand and product positionings, messaging frameworks, audience strategies, and value propositions.
• Guide strategic planning efforts from insight development through activation, optimization, and measurement.
• Champion innovative thinking and strategic frameworks that strengthen business performance and brand relevance.
• Collaborate with cross-functional teams to develop breakthrough ideas and integrated campaigns.

Skills

Strategic leadership

Client counseling

Storytelling

Cross-functional collaboration

Analytical thinking

Education

Bachelor’s degree in Marketing, Communications, Business, Advertising, Psychology, or related field

Tools

PowerPoint

Excel

Word

Outlook

Job description

BBDO in the United States is seeking a Strategy Director to translate consumer insights, market dynamics, and business objectives into actionable brand and communications strategies. You will lead strategic programs, guide planning from insight to activation, and partner with clients to drive measurable results.

The ideal candidate is a confident client counselor and inspiring storyteller who collaborates with cross-functional teams to turn data and culture into impactful campaigns.