Director of Strategy

Associated Luxury Hotels International (ALHI); United States; On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Dental and Vision Insurance

20 Days of Paid Time Off

12 Paid Holidays

401K Plan with match

STD and LTD insurance

Life & Voluntary Life Insurance

AD&D Insurance

Flexible Spending Accounts (FSA)

Health Savings Account (HSA)

Employee Assistance Program (EAP)

Employee Discounts!

Job summary

62ABOVE - ALHI is seeking a Director of Strategy to lead the development of insightful, research-driven advertising and communications strategies for diverse clients. You’ll translate data into compelling brand direction and oversee multi-channel programs from concept through delivery.

The role requires sharp analytical thinking, polished communication, and the ability to translate insights into standout strategy. Some travel is expected; compensation reflects location and experience.

Qualifications

• 5+ years of strategic planning at an agency.

Responsibilities

• Develop comprehensive advertising and communication strategies based on research and objectives.
• Build deep insight into customer beliefs and behaviors across the journey using primary/secondary research and social listening.
• Deploy and manage independent research and surveys with tools like Pollfish, SurveyMonkey or Qualtrics.
• Research and write creative briefs; brief and inspire teams with strategic direction grounded in data.
• Develop content strategy for campaigns that engages customers and drives behavior change.
• Conduct audience analysis and identify target demographics for campaigns.
• Design multichannel customer experience programs including email, direct mail, mobile, and social.
• Collaborate with creative, media, digital, and account teams to deliver a consistent brand narrative across channels.
• Monitor and analyze campaign performance, adjust strategy based on insights, and manage advertising budgets across channels.
• Develop and present strategic plans, recommendations, and performance reports to clients and stakeholders.

Skills

Analytical thinking

Communication skills

Strategic thinking

Multi-project management

Travel flexibility

Education

BA/BS in Advertising, Marketing, Business, Communications

Tools

Pollfish

SurveyMonkey

Qualtrics

Google Analytics

HubSpot

SEMrush

Job description

62ABOVE, a division of Associated Luxury Hotels International (ALHI), is a creative marketing agency built on real emotion and real results. Rooted in research and strategy, we solve tough marketing challenges through a toolkit of brand strategy, advertising, public relations, social media, and paid media — all designed to hit our clients’ goals.

Position: Director of Strategy (Full-Time)

The 62ABOVE Strategy team turns research and insight into brand-building ideas that drive real results for our clients. We’re curious, agile, and passionate about solving tough marketing challenges — and we’re looking for a Director of Strategy who brings sharp analytical thinking, strong communication skills, and a talent for translating insight into standout creative and communications strategy.

Job Responsibilities:

• Develop comprehensive advertising and communication strategies based on market research, brand positioning, and business objectives.
• Build deep insight into customer beliefs, attitudes, and behaviors across the full journey using primary and secondary research and social listening.
• Deploy and manage independent research and surveys using tools such as Pollfish, SurveyMonkey, or Qualtrics to generate proprietary insight for clients.
• Research and write creative briefs; brief and inspire internal teams with strategic direction grounded in data.
• Develop content strategy for campaigns that engages customers and drives behavior change.
• Conduct audience analysis and identify target demographics for campaigns.
• Design multichannel customer experience programs, including email, direct mail, mobile, and social.
• Collaborate with creative, media, digital, and account teams to deliver a consistent brand narrative across all channels.
• Monitor and analyze campaign performance, adjust strategy based on insights, and manage advertising budgets across channels.
• Develop and present strategic plans, recommendations, and performance reports to clients and stakeholders.

Qualifications:

• 5+ years of experience in strategic planning at an agency
• BA or BS in Advertising, Marketing, Business, Communications, or a related field
• Proven experience designing and deploying research and surveys via platforms such as Pollfish, SurveyMonkey, or Qualtrics
• Strong understanding of digital marketing platforms (Google Ads, Meta, programmatic advertising)
• Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush)
• Excellent analytical, organizational, and communication skills; extremely detail-oriented
• Ability to manage multiple projects at once and align strategy with business goals
• Open to some travel

Salary at 62ABOVE is determined by factors including location, education, experience, and organizational requirements. The projected range for this position is $120,000 to $140,000 (annualized USD), one component of 62ABOVE’s total compensation package.

Benefits include, but are not limited to:

• Dental and Vision Insurance,
• 20 Days of Paid Time Off
• 12 Paid Holidays
• 401K Plan with match
• STD and LTD insurance
• Life & Voluntary Life Insurance
• AD&D Insurance
• Flexible Spending Accounts (FSA)
• Health Savings Account (HSA)
• Employee Assistance Program (EAP)
• Employee Discounts!

Culture

• We believe a supportive, collaborative team is unstoppable — staying focused on results while being thoughtful and kind.
• We’re a fast-paced environment that honors work-life balance and supports ongoing learning and growth.

62ABOVE - ALHI is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to their race, color, ethnicity, religion, sex (including pregnancy, childbirth, lactation, or related medical conditions), national origin, ancestry, age, marital status, sexual orientation, gender identity and expression, disability, veteran status, military or uniformed service member status, genetic information, or any other status protected by applicable federal, state, local, or international law.