Strategic Director, CRM & Customer Experience — Hybrid

MRM; Birmingham, Northern (MI, KY); Hybrid; USD 130,000 - 150,000; Full time

Job summary

Omnicom Precision Marketing in Birmingham, MI seeks a Director of Strategy. This role leads the strategic context across CRM, digital, and lifecycle initiatives, collaborating with engagement teams to drive data-driven decisioning and connected customer experiences.

The ideal candidate brings 10+ years in marketing strategy with strong analytical skills, leadership, and a track record of shaping complex plans in fast-paced environments. Hybrid work is offered in Birmingham, Michigan.

Qualifications

• 10+ years’ experience in marketing strategy or planning with direct/digital/CLM marketing experience.
• Experience in Loyalty Programs or Automotive industry is a plus.
• Experience developing marketing plans for complex direct and digital initiatives.
• Strong understanding of digital and CRM marketing best practice and trends.
• Ability to mine data for insights and recommendations.
• Excellent verbal, written, presentation and interpersonal skills.
• Self-starter with strong problem solving ability.
• Comfortable with high pressure, fluid and ambiguous situations.

Responsibilities

• Provide strategic support to account teams in creating and executing digital and CLM plans.
• Define strategic opportunities for Customer Experience and Lifecycle Management.
• Leverage audience data to inform content decisions and targeting.
• Understand roles of websites, mobile, online media, social, email, apps in journeys.
• Guide junior strategists on client projects as needed.

Skills

Marketing strategy

Strategic planning

CRM marketing

Digital marketing

Loyalty programs

Automotive industry

Data analytics

Leadership

Communication

Project management

Education

Bachelor's degree

Job description

Omnicom Precision Marketing in Birmingham, MI seeks a Director of Strategy. This role leads the strategic context across CRM, digital, and lifecycle initiatives, collaborating with engagement teams to drive data-driven decisioning and connected customer experiences.

The ideal candidate brings 10+ years in marketing strategy with strong analytical skills, leadership, and a track record of shaping complex plans in fast-paced environments. Hybrid work is offered in Birmingham, Michigan.