Strategist, Programmatic Advertising

Direct Digital Holdings; Austin (TX); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading advertising and marketing technology platform is seeking a Strategist for Programmatic Advertising. This remote role involves managing programmatic campaigns, ensuring alignment with budget goals, and developing strategies across various digital channels. Ideal candidates will have a background in digital marketing and strong analytical skills.

Benefits

Flexible PTO

Hybrid work environment

Comprehensive health benefits

401(k) plan with match

Financial coaching

Qualifications

• At least two years of experience in digital advertising or marketing.
• Experience with programmatic buying required.

Responsibilities

• Campaign setup and management, including creative loading and audience targeting.
• Monitoring campaign performance metrics and analyzing results for optimization.

Skills

Attention to Detail

Multitasking

Analytical Skills

Communication

Self-Motivation

Education

Bachelor’s degree in marketing

Tools

MS Excel

PowerPoint

Word

DSPs

Job description

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Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform, delivering marketing solutions through its brands in the Digital Advertising and AdTech industry: Colossus SSP and Orange 142. As the 9th Black-owned company to go public in the U.S., we pride ourselves on being industry trailblazers, helping brands, middle-market companies, Fortune 500 firms, and agencies achieve successful marketing results that drive ROI and strategic growth. We are shaping the present and paving the way for Digital Advertising for Everyone.

Orange 142: a digital media and advertising company offering solutions for midsize to enterprise clients, helping them connect with target audiences and drive ROI across digital channels.

The Opportunity

We are seeking a Strategist, Programmatic Advertising to join Orange 142.

This role manages the setup and execution of programmatic campaigns, including audience targeting, creative direction, and bidding strategies, ensuring alignment with budget goals across channels. Responsibilities include monitoring performance metrics, making data-driven adjustments, and developing integrated strategies across display, video, mobile, and social channels. Staying current with industry trends and providing strategic recommendations are also key.

This is a remote role, with preference for candidates in Houston, TX or Austin, TX, who can work a hybrid schedule.

Responsibilities

1. Campaign setup and management, including creative loading, audience targeting, bidding, and scheduling.
2. Defining and segmenting target audiences based on demographic, behavioral, and contextual data.
3. Monitoring campaign performance metrics and analyzing results for real-time optimization.
4. Managing budgets to maximize performance and meet financial goals.
5. Developing cohesive cross-channel strategies for display, video, mobile, and social media.
6. Collaborating on creative direction to ensure alignment with campaign objectives.
7. Conducting industry trend and competitor analysis to inform strategic decisions.

Qualifications

• Bachelor’s degree in marketing, advertising, or related field preferred.
• At least two years of experience in digital advertising or marketing.
• Experience with programmatic buying required.
• Familiarity with DSPs such as Xandr, Yahoo!, Basis, Beeswax, Amazon.
• Strong attention to detail and multitasking skills in a deadline-driven environment.
• High integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project, and time management skills.
• Effective communication skills.
• Ability to quickly learn new industries and business types.
• Proficiency in MS Excel, PowerPoint, and Word.

Compensation

Base salary plus annual bonus and benefits. We value work-life balance, offering flexible PTO, a hybrid work environment, comprehensive health benefits, a 401(k) plan with match, and financial coaching.

We are an equal opportunity employer, committed to diversity and inclusion.