Paid Ads Content Strategist & Creator

Founderslaunchpad; Mission (KS); Remote; USD 60,000 - 80,000; Full time

Job summary

A dynamic startup in the eco-friendly home care sector is seeking a Paid Ads Content Strategist & Creator. This role involves crafting engaging ad content for platforms like Instagram and TikTok, optimizing for conversions, and driving performance through data insights. Join a mission-driven team dedicated to sustainability and innovation, with opportunities for fast career growth in a remote work environment.

Benefits

Fast career growth opportunities

Full creative ownership

Remote work setup

Qualifications

• 3-5 years of experience in paid ad content creation.
• Strong understanding of paid ad creatives optimized for conversions.
• Ability to self-shoot and edit high-quality videos.

Responsibilities

• Develop and execute a content strategy for paid advertising.
• Script, shoot, and edit high-performing short-form video ads.
• Track ad performance metrics to optimize content.

Skills

Storytelling

Video Editing

Copywriting

Tools

Canva

Photoshop

CapCut

Premiere Pro

After Effects

Job description

We are looking for a passionate and driven Paid Ads Content Strategist & Creator to join the team.

About Us
SimplyGood is an eco-friendly home care brand on a mission to revolutionize the way consumers clean, making sustainability effortless and accessible. We are a startup scaling fast through social media paid advertising, and we need an expert Content Creator / Video Producer to create viral, high-converting content for platforms like Instagram, Facebook, and TikTok.

If you’re obsessed with hook-driven storytelling, creating scroll-stopping video ads, and turning content into conversions, this role is for you! To date, we’ve already saved more than 500,000 single-use plastic bottles from landfills and reduced 5,000 tons CO2 emissions. SimplyGood was featured by by Forbes 30U30, Business Times, The Straits Times, Channel News Asia (CNA), Tatler Asia, MoneyFM 89.3, Mothership, TechinAsia, World Intellectual Property Organisation (WIPO), DBS Foundation, OCBC.

Job Summary
We are seeking a data-driven content strategist and creator who can develop, execute, and optimize high-performing ad creatives for Meta (Facebook & Instagram), TikTok, YouTube, and Google Ads. You will play a critical role in crafting scroll-stopping, conversion-driven ad content that boosts engagement, lowers CPA, and increases ROAS.

This role requires a strong blend of creative storytelling and performance marketing expertise, ensuring that every ad is backed by insights, structured for virality, and optimized for conversions.

• Develop and execute a content strategy specifically for paid advertising across Meta, TikTok, and Google.
• Research industry trends, audience behavior, and competitors’ best-performing ad creatives to refine SimplyGood’s approach.
• Plan and optimize ad creatives for different campaign objectives (awareness, conversion, retargeting, etc.).
• Develop a structured A/B testing roadmap to test variations in ad creatives, copy, and hooks for continuous improvement.

Content Creation & Production

• Script, shoot, and edit high-performing short-form video ads (TikTok, Reels, Facebook Ads) tailored for different platforms.
• Write high-converting ad copy for headlines, captions, and landing pages.
• Create eye-catching static, GIF, and motion graphic ads using Canva, Photoshop, or similar tools.
• Repurpose user-generated content (UGC) and influencer assets into compelling ad creatives.
• Work closely with media buyers and performance marketers to iterate on creative strategies.

Performance Analysis & Optimization

• Track ad performance metrics (CTR, ROAS, CPM, CPA) to optimize content for better results.
• Use Meta Ads Manager, Google Analytics, and TikTok Ad Insights to analyze audience engagement and conversion rates.
• Continuously test different ad creatives (hooks, formats, messaging) to improve efficiency and maximize budget.
• Identify winning creatives and scale them effectively across different ad platforms.
• Stay updated with the latest paid ad trends, creative formats, and platform updates to ensure SimplyGood stays ahead.

Requirements

• 3-5 years of experience in paid ad content creation, performance marketing, or digital advertising (experience with eCommerce brands or DTC ads is a big plus).
• Experience creating direct-response ads optimized for conversions (not just brand awareness).
• Strong understanding of paid ad creatives (what works for TikTok, IG Reels, Facebook) optimized for conversions.
• Experience in storytelling & viral content creation (knowing how to hook viewers in the first 3 seconds).
• Ability to self-shoot and edit high-quality videos.
• Strong proficiency in video editing tools (CapCut, Premiere Pro, After Effects, or similar) and basic design tools (Canva, Photoshop).
• Strong copywriting skills for ad hooks, captions, and conversion-driven messaging.
  

Why Work With Us?

• Be part of a fast-growing eCommerce brand disrupting the home care industry.
• Work in a media-first startup that thrives on content-driven marketing.
• Full creative ownership—test and iterate ideas quickly.
• Mission-driven startup tackling the plastic waste & transforming the FMCG industry to be more
  sustainable.
• Fast career growth opportunities.
• Remote work setup with a strong team culture that values creativity and innovation.
• Ready to Create Ads That Convert? Apply Now!

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