Programmatic Advertising Strategist

Optimal; Austin (TX); Hybrid; USD 70,000 - 85,000; Full time

Job summary

An innovative performance marketing agency is seeking a Programmatic Advertising Strategist to join their dynamic team in Austin. This exciting role involves developing and executing programmatic strategies, managing high-volume campaigns, and leveraging data analytics to drive results. As a key player in a collaborative environment, you'll work closely with clients and internal teams to optimize campaign performance across leading platforms. With a focus on growth and learning, this position offers a unique opportunity to enhance your skills while contributing to impactful marketing solutions. If you're passionate about programmatic media and ready to make a difference, this role is perfect for you!

Benefits

Open paid leave

Parental leave

Health insurance (including dental and vision)

FSA

Employee Assistance Program

401K with matching

Student Loan Repayment

Professional development

Rewards and recognition

Qualifications

• 1+ year of hands-on programmatic advertising experience.
• Strong data analysis skills in various platforms.
• Experience managing high-volume campaigns.

Responsibilities

• Collaborate with clients to plan budgets and analyze trends.
• Manage and optimize campaigns to meet KPIs.
• Conduct performance analyses and prepare reports.

Skills

Programmatic Advertising

Data Analysis

Campaign Management

Communication Skills

Excel

PowerPoint

Education

4-year degree in business, marketing, or related field

Tools

The Trade Desk

DV360

Stackadapt

Microsoft Power BI

Google Analytics

Job description

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About The Role

Optimal is looking for an ambitious programmatic advertising strategist with at least one year of hands-on programmatic media management experience to join our team! The Programmatic Advertising Strategist will play an active role in dictating & executing programmatic strategy across various platforms including DV360, The Trade Desk, & Stackadapt. The ideal candidate should have a passion for programmatic media, a proven track record in campaign management, and familiarity with media buying platforms.

At Optimal, we seek standout candidates eager for growth and responsibilities that drive real results. Our fastest-growing employees are strategic problem solvers who innovate and follow through relentlessly.

Who Are We?

Optimal is a performance marketing agency combining data, technology, and talent to meet our clients’ marketing goals. We excel in digital media, marketing, analytics, and more, delivering exceptional results.

We offer opportunities for learning, growth, and career progression through proprietary training programs. We are always looking for exceptional people to join our team. If this sounds like you, please apply!

Essential Functions, Duties, And Responsibilities

• Programmatic Strategy – Collaborate with clients to plan budgets, test new channels, and analyze industry trends to build strategic recommendations.
• Campaign Management & Optimization – Manage and optimize campaigns to meet or exceed KPIs.
• Budget Allocation & Pacing – Oversee monthly budgets, track pacing, and adjust spend based on performance analysis.
• Reporting & Analysis – Conduct deep performance analyses using platforms like The Trade Desk, DV360, Stackadapt, Microsoft PBI, & Adobe Analytics; prepare reports and strategic recommendations.
• Collaboration – Work with leadership and internal teams to develop strategies and optimize campaigns.
• Creative Ideation – Guide creative testing to identify top-performing assets.
• Work with Industry Experts and Vendors – Enhance vendor relationships and leverage their capabilities.
• Innovation – Explore and test new programmatic opportunities to improve performance.

Minimum Qualifications & Skills

• 1+ year of hands-on, professional programmatic advertising experience.
• Experience managing high-volume campaigns across programmatic platforms.
• Strong data analysis skills in The Trade Desk, DV360, Stackadapt, Power BI, & Google Analytics.
• Experience with other DSPs and Campaign Manager 360 is a plus.
• Proficient in Excel and PowerPoint.
• Excellent communication skills, both written and verbal.
• 4-year degree in business, marketing, advertising, statistics, or related field is a plus.

What We Offer

• $70,000 - $85,000 annually, depending on experience and location.
• Open paid leave, parental leave, health insurance (including dental and vision), FSA, Employee Assistance Program, 401K with matching, Student Loan Repayment, professional development, rewards, and recognition.

Office Hours

This role is based in Austin with a hybrid schedule (3 days in-office, 2 days remote). Hours are 9:00 A.M. to 5:00 P.M., Monday to Friday, with some evening/weekend work as needed.

Please review our Notice to Applicants and Employees for information practices related to employment.

Additional Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services