Strategic Wine Commercial Leader

Brobston Group LLC; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Brobston Group LLC is seeking a Commercial Wine Director to lead the U.S. wine portfolio's commercial development and execution. You will drive depletion growth, engage distributors, and align with brand teams, field marketing, and partners to deliver sustainable results.

You will manage a team of Wine Business Development Managers, set KPIs, coach staff, and oversee market programs, A&P investments, and ROI evaluation to optimize portfolio performance.

Qualifications

• Bachelor’s degree or relevant industry experience.
• 10+ years of professional experience in sales and marketing within wine and spirits; 5+ years of people management experience.
• Demonstrated commercial acumen, strategic thinking, strong analytical and financial performance management skills.
• Deep understanding of distributor operations and route-to-market execution, with excellent leadership, coaching, and communication abilities.

Responsibilities

• Develop and execute the annual commercial strategy, market prioritization, and resource allocation for the wine portfolio.
• Lead, coach, and set objectives for a team of Wine Business Development Managers, establishing KPIs and accountability measures.
• Build and maintain strong distributor relationships and collaborate with market leads on localized plans and activations.
• Oversee national and local programming, A&P investments, activation plans, execution standards, and evaluate program effectiveness and ROI.

Skills

Sales leadership

Distributors relationships

Strategic thinking

Analytical skills

Financial management

Education

Bachelor’s degree or relevant industry experience

Job description

Brobston Group LLC is seeking a Commercial Wine Director to lead the U.S. wine portfolio's commercial development and execution. You will drive depletion growth, engage distributors, and align with brand teams, field marketing, and partners to deliver sustainable results.

You will manage a team of Wine Business Development Managers, set KPIs, coach staff, and oversee market programs, A&P investments, and ROI evaluation to optimize portfolio performance.