Strategic Website Channel Lead for Growth & Optimization

First Command Financial Services, Inc.; Fort Worth (TX); On-site; USD 85,000 - 125,000; Full time

Job summary

First Command Financial Services, Inc. seeks a Website Channel Manager to own the corporate website as a strategic marketing channel. You will drive marketing objectives, lead content governance, and coordinate CMS governance while collaborating with campaigns, compliance and tech teams to optimize performance.

The role focuses on data-driven optimization, analytics, SEO, accessibility and a strong customer-first experience for clients and prospects across devices.

Qualifications

• Demonstrated ability to develop and execute website strategies that support business objectives.
• Strong understanding of governance, content management, SEO, UX and conversion.
• Experience managing enterprise CMS platforms and publishing workflows.
• Ability to translate data into actionable website optimization recommendations.
• Proven project management and ability to lead cross-functional initiatives.

Responsibilities

• Lead and implement the strategic roadmap for the corporate website.
• Oversee content governance, accuracy, compliance and brand alignment.
• Manage CMS permissions, workflows, publishing standards and practices.
• Coordinate updates across stakeholders while maintaining quality and consistency.
• Define content lifecycle processes and editorial calendars.
• Collaborate with campaigns, brand, compliance, product, tech and SMEs for alignment.
• Monitor performance, user behavior, engagement and conversion metrics.
• Provide regular reporting on website performance, traffic and CX metrics.
• Define KPIs for content, engagement and conversion initiatives.
• Support SEO, AI-driven optimization, structured data and technical SEO guidance.
• Partner with tech and external vendors for enhancements and integrations.
• Manage relationships with agencies and vendors to ensure timely deliverables.
• Conduct regular audits of content, usability, accessibility and performance.
• Support campaign landing pages, personalization and CRO efforts.
• Ensure desktop, mobile and tablet experiences meet accessibility standards.
• Track industry trends and opportunities for innovative enhancements.
• Assist in project planning, budgeting and stakeholder communications.
• Maintain documentation, workflows and governance policies.

Skills

Strategic website ownership

Content governance

CMS management

Web analytics

SEO & AI optimization

Project management

Stakeholder communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Digital Marketing, Business, Information Systems or equivalent experience/training

Tools

CMS platforms

Web analytics tools

SEO tools

Job description

First Command Financial Services, Inc. seeks a Website Channel Manager to own the corporate website as a strategic marketing channel. You will drive marketing objectives, lead content governance, and coordinate CMS governance while collaborating with campaigns, compliance and tech teams to optimize performance.

The role focuses on data-driven optimization, analytics, SEO, accessibility and a strong customer-first experience for clients and prospects across devices.