Website Growth & Conversion Strategist

Cellular Sales; Knoxville (TN); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Cellular Sales is seeking a Website Optimization Strategist to lead the optimization of our digital experiences across consumer, recruiting, B2B, and local market initiatives. You will own website strategy, SEO, analytics, and conversion improvements, partnering with marketing, content, development, and UX teams to drive measurable results.

The role emphasizes data-driven decision-making, technical SEO, and cross-functional collaboration to enhance customer journeys and engagement, with a

Qualifications

• Required: 2-year degree; 5+ years in website optimization or related fields.
• Strong analytical, communication and problem-solving skills.
• Experience translating data into measurable business outcomes is important.

Responsibilities

• Own website strategy and optimization roadmap aligned with marketing objectives.
• Develop and execute SEO strategies to grow organic traffic and visibility.
• Own website analytics, reporting, and measurement frameworks (GA/GTМ).
• Collaborate with content, UX, and development teams to optimize user journeys and conversions.
• Lead A/B testing, experimentation, and optimization initiatives.

Skills

Analytical skills

Communication

Problem solving

Education

2-year degree

4-year degree

Tools

GA4

Google Tag Manager

SEO tools

Job description

Cellular Sales is seeking a Website Optimization Strategist to lead the optimization of our digital experiences across consumer, recruiting, B2B, and local market initiatives. You will own website strategy, SEO, analytics, and conversion improvements, partnering with marketing, content, development, and UX teams to drive measurable results.

The role emphasizes data-driven decision-making, technical SEO, and cross-functional collaboration to enhance customer journeys and engagement, with a