Strategic Web Content & Conversion Lead

Brightline Trains LLC; Miami (FL); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation and benefits package

Job summary

Brightline Trains LLC in Miami is looking for a Web Content & Conversion Manager to drive their website's content and conversion performance. The role requires blending SEO expertise, data analysis, and content execution to enhance engagement and revenue across site experiences. The ideal candidate will have a Bachelor's degree in Ecommerce, a minimum of 5 years in a leadership role, and strong analytical skills. Brightline offers a competitive compensation package and supports meaningful connections through exceptional travel experiences.

Qualifications

• 5+ years of proven experience in a leadership role within Ecommerce, travel or hospitality industries.
• Demonstrated success in developing and implementing content strategies resulting in conversion rate improvement.
• Experience managing website content projects.

Responsibilities

• Execute SEO best practices across all site content and templates.
• Analyze site traffic and user behavior to identify optimization opportunities.
• Develop and manage a strategic content calendar aligned with business objectives.

Skills

Excellent communication and cross-functional team management

Data-driven decision making

Ability to collaborate effectively

Strong quantitative and analytical skills

Education

Bachelor’s degree in Ecommerce or business management

Tools

Adobe Suite

SEMrush

Microsoft Office

Job description

Brightline Trains LLC in Miami is looking for a Web Content & Conversion Manager to drive their website's content and conversion performance. The role requires blending SEO expertise, data analysis, and content execution to enhance engagement and revenue across site experiences. The ideal candidate will have a Bachelor's degree in Ecommerce, a minimum of 5 years in a leadership role, and strong analytical skills. Brightline offers a competitive compensation package and supports meaningful connections through exceptional travel experiences.