Strategic VP: Marketing, Brand & Digital Communications

The University of Lynchburg; Lynchburg (VA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Paid time off

Tuition remission

Retirement plans

Job summary

The University of Lynchburg seeks a bold, strategic Vice President of Marketing and Communications to drive enrollment, brand, marketing, advertising and communications across the university. This on-site role reports to the President and leads a high-performing team with accountability for measurable results.

You will partner across campus, translate data into actionable campaigns, and oversee a broad portfolio, including digital strategy, brand standards, media relations and stakeholder

Qualifications

• Bachelor’s degree or higher in a relevant field.
• 10+ years in marketing/communications leadership.
• 5+ years in management leading professionals.
• Proven ability to drive strategic, integrated plans with measurable outcomes.
• Strong business acumen and decision-making.
• Ability to lead high-performing teams and foster collaboration.
• Excellent written, verbal, and public speaking skills.
• Ability to influence senior leaders and diverse stakeholders.
• Strong project management and prioritization skills.
• Integrity, confidentiality, and professional judgment.

Responsibilities

• Lead University-wide marketing strategy aligned with enrollment, fundraising and brand goals.
• Mentor and build a high-performing marketing/communications organization.
• Oversee brand stewardship, voice, identity and cross-channel campaigns.
• Lead digital strategy including website, SEO, social media, email and analytics.
• Partner with Enrollment, Advancement and Academic leadership on campaigns.
• Oversee proactive communications and reputation management.
• Manage budgets, technology, vendors and partnerships with governance.

Skills

Leadership

Strategic thinking

Public speaking

Influence & negotiation

Project management

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Business or related field

Master’s degree in Marketing, Communications, Business Administration, Higher Education or related field

Tools

CRM/Advancement systems

Marketing automation

Analytics tools

Job description

The University of Lynchburg seeks a bold, strategic Vice President of Marketing and Communications to drive enrollment, brand, marketing, advertising and communications across the university. This on-site role reports to the President and leads a high-performing team with accountability for measurable results.

You will partner across campus, translate data into actionable campaigns, and oversee a broad portfolio, including digital strategy, brand standards, media relations and stakeholder