VP, Marketing & Brand Identity (Higher Ed, On-Site)

University-of-Lynchburg; Lynchburg (VA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Generous paid vacation

Tuition remission

Comprehensive insurance

Retirement plan

Job summary

The University of Lynchburg is seeking a Vice President of Marketing and Communications to lead and elevate the university’s marketing, brand and communications efforts from the President’s Office. This on-site role shapes strategy, aligns with enrollment, fundraising, and academic priorities, and partners across campus to advance the institution’s goals.

Reporting to the President, you will build a data-driven, integrated approach, mentor senior staff, and steward resources to deliver

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business or a related field
• 10+ years of progressive marketing/communications leadership experience
• 5+ years of management experience leading professionals and managers
• Proven ability to develop and execute strategic, integrated marketing plans with measurable outcomes
• Strong business acumen, strategic thinking and decision-making skills
• Exceptional written, verbal, presentation and public speaking skills
• Ability to influence and collaborate with senior leaders and diverse stakeholders
• Strong project management and organizational skills, handling multiple priorities
• Commitment to inclusive excellence and engaging diverse audiences

Responsibilities

• Lead University-wide marketing strategy and integrated campaigns
• Develop and manage a high-performing marketing and communications team
• Strengthen the University brand across channels and audiences
• Lead digital marketing including website, CRM, analytics, and paid media
• Drive enrollment, engagement and advancement campaigns
• Oversee strategic communications and reputation management
• Manage budget, technology investments, vendors and partnerships

Skills

Strategic leadership

Brand management

Data-driven decision making

Digital marketing

Executive communications

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Business

Master’s degree in related field (preferred)

Tools

CRM/Marketing Automation

Analytics platforms

SEO/SEM tools

Job description

The University of Lynchburg is seeking a Vice President of Marketing and Communications to lead and elevate the university’s marketing, brand and communications efforts from the President’s Office. This on-site role shapes strategy, aligns with enrollment, fundraising, and academic priorities, and partners across campus to advance the institution’s goals.

Reporting to the President, you will build a data-driven, integrated approach, mentor senior staff, and steward resources to deliver