Vice President, Marketing & Communications

The University of Lynchburg; Lynchburg (VA); In loco; USD 180.000 - 260.000; Tempo pieno

Vantaggi offerti da questo lavoro

Paid time off

Tuition remission

Retirement plans

Descrizione del lavoro

The University of Lynchburg seeks a bold, strategic Vice President of Marketing and Communications to drive enrollment, brand, marketing, advertising and communications across the university. This on-site role reports to the President and leads a high-performing team with accountability for measurable results.

You will partner across campus, translate data into actionable campaigns, and oversee a broad portfolio, including digital strategy, brand standards, media relations and stakeholder

Competenze

• Bachelor’s degree or higher in a relevant field.
• 10+ years in marketing/communications leadership.
• 5+ years in management leading professionals.
• Proven ability to drive strategic, integrated plans with measurable outcomes.
• Strong business acumen and decision-making.
• Ability to lead high-performing teams and foster collaboration.
• Excellent written, verbal, and public speaking skills.
• Ability to influence senior leaders and diverse stakeholders.
• Strong project management and prioritization skills.
• Integrity, confidentiality, and professional judgment.

Mansioni

• Lead University-wide marketing strategy aligned with enrollment, fundraising and brand goals.
• Mentor and build a high-performing marketing/communications organization.
• Oversee brand stewardship, voice, identity and cross-channel campaigns.
• Lead digital strategy including website, SEO, social media, email and analytics.
• Partner with Enrollment, Advancement and Academic leadership on campaigns.
• Oversee proactive communications and reputation management.
• Manage budgets, technology, vendors and partnerships with governance.

Conoscenze

Leadership

Strategic thinking

Public speaking

Influence & negotiation

Project management

Formazione

Bachelor’s degree in Marketing, Communications, Public Relations, Business or related field

Master’s degree in Marketing, Communications, Business Administration, Higher Education or related field

Strumenti

CRM/Advancement systems

Marketing automation

Analytics tools

Descrizione del lavoro

Vice President, Marketing and Communications

The University of Lynchburg, a private, regional university in the beautiful foothills of the Blue Ridge Mountains in Central Virginia, is seeking applicants for a full-time Vice President, Marketing and Communications in the President’s Office of the University of Lynchburg.

Reporting to the President of the University, the Vice President, Marketing and Communications is a strategic, experienced leader responsible for building and leading a high performing function that advances the University’s enrollment, brand, marketing, advertising and communications goals. The Vice President sets University wide objectives, translates data and insights into actionable strategies, develops talent and stewards’ resources to deliver measurable results. In the role, you will partner across Enrollment, Alumni Relations, Athletics Advancement, Professional Development, Academic and external partners to develop integrated campaigns that support institutional priorities, strengthen brand recognition and reach, and achieve enrollment and campaign goals. This is a fully on‑site leadership position based at the University of Lynchburg. Regular, in person presence on campus is required; this position is not eligible for remote work.

Specific Job Duties

• Lead University-Wide Marketing Strategy
  Develop and execute an integrated marketing and communications strategy aligned with the University’s strategic plan, enrollment goals, fundraising priorities and institutional brand. Establish clear priorities, KPI’s budgets and measures of success.
  
• Build and Lead a High-Performing OrganizationProvide visionary leadership, mentorship and accountability for marketing communications professionals and senior leaders. Foster a culture of collaboration, creativity, professional growth and results, while building organizational capacity for long‑term success.
• Strengthen the University BrandServe as the steward of the University of Lynchburg brand, ensuring a consistent and compelling voice, visual identity and message across audiences and channels. Lead creative direction, campaigns, agency partnerships and brand standards across the institution.
  Serve as a member of the President’s senior leadership team, advising on reputation, crisis communications, brand positioning and stakeholder engagement.
• Advance Digital & Data-Driven MarketingLead an integrated digital strategy encompassing the University website, SEO/AEO, social media, email, paid media, marketing automation, CRM, analytics and emerging technologies. Establish meaningful dashboards and reporting to evaluate performance, optimize investments and continuously improve the audience experience.
• Drive Enrollment, Engagement & AdvancementPartner closely with Enrollment Management, Advancement, Alumni Relations and other campus leaders to develop targeted campaigns that support student recruitment, retention, alumni engagement, fundraising and institutional advocacy. Use audient insights and market trends to inform strategy and strengthen impact.
• Lead Strategic Communications & Reputation ManagementOversee proactive media relations, executive and internal communications and crisis and issue communications. Serve as a trusted advisor to the President and senior leadership team on institutional reputation, messaging, brand positioning and stakeholder engagement.
• Manage Resources & Strategic RelationshipsOversee the marketing and communications budget, technology investments, vendor, agencies and strategic partnerships. Ensure resources are aligned with institutional priorities and that marketing and communications practices meet applicable accessibility, privacy, legal and University standards.

Qualifications

Required Experience/Skills/Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business or a related field
• 10+ years of progressive marketing, communications or related leadership experience, including significant experience leading teams and enterprise-wide initiatives.
• 5+ years of management experience, including experience hiring, developing and leading marketing or communications professionals and managers.
• Proven experience developing and executing strategic, integrated marketing plans tied to organizational goals and measurable outcomes.
• Strong business acumen, strategic thinking and decision‑making skills
• Demonstrated ability to lead and develop high performing teams and foster a culture of trust, excellence and continuous improvement.
• Exceptional written, verbal, presentation and public speaking skills
• Demonstrated ability to influence, negotiate and collaborate with senior leaders and diverse stake holders
• Strong project management and organizational skills, with the ability to manage multiple complex initiatives and competing priorities.
• High level of integrity, discretion, judgement and professionalism in managing sensitive and confidential matters
• Demonstrated commitment to inclusive excellence and engaging diverse audiences.

Preferred Qualifications

• Masters’ degree in Marketing, Communications, Business Administration, Higher Education or related field
• Higher education experience, particularly partnering across Enrollment, Advancement, Alumni Relations, Athletics and academic leadership
• Digital and marketing technology expertise, including CRM/advancement systems, marketing automation, analytics, paid media, and the strategic application of AI and emerging technologies
• Demonstrated success leading major initiatives, such as institutional brand development, integrated campaigns, enrollment or fundraising initiatives, organizational transformation or high‑profile launches.
• Executive communications and reputation management experience, including media relations, crisis communication, executive messaging and advising senior leaders on institutional positioning.

Starting Salary

Commensurate with experience.

Benefits

Generous paid vacation, personal days, paid sick time and family leave, comprehensive insurance (medical, dental, vision, etc.) and retirement plans, flexible spending account, tuition remission, life and long‑term disability insurance, and more. Learn more about employment benefits at the University of Lynchburg.

About the University

The University of Lynchburg embraces diversity in its broadest sense. We will cultivate an inclusive, equitable, and safe campus climate grounded in mutual respect and understanding, where all members of our diverse learning community - alumni, employees, learners, visitors, and volunteers- can thrive. The University of Lynchburg is an equal-opportunity employer.