Strategic University Social Media Director

City University of New York; New York (NY); Hybrid; USD 136,000 - 147,000; Full time

Job summary

City University of New York (CUNY) seeks a strategic Social Media Director to lead the University’s social media ecosystem. You will shape a comprehensive, data-driven strategy across multiple official channels, govern content standards, and collaborate with creative teams to deliver multimedia storytelling that advances branding, enrollment, and reputation.

Hybrid work arrangement eligible. The role requires a track record of managing social campaigns in complex organizations, strong

Qualifications

• Bachelor’s degree required.
• 8+ years related experience preferred.
• 4+ years of professional experience in social media, digital marketing, communications, or content strategy.
• Experience leading social media strategy for a complex organization or higher education institution.
• Demonstrated success managing social media campaigns, audience growth, and engagement strategies.
• Experience with analytics, advertising platforms, and social listening tools.
• Excellent writing, editing, storytelling, and presentation skills.
• Proven ability to lead teams and manage multiple stakeholders.
• Experience with Sprout Social, Hootsuite, or similar tools.

Responsibilities

• Develop and lead a comprehensive University-wide social media strategy across up to 10 accounts.
• Establish long-term vision, goals, and performance benchmarks for all channels.
• Create workflows, editorial calendars, content governance, and quality standards.
• Identify and develop strategic content opportunities highlighting student experiences and faculty achievements.
• Evaluate emerging platforms and trends to enhance engagement.
• Advise university leadership on social media best practices and digital communications trends.
• Collaborate with creative teams to produce high-quality multimedia content.
• Ensure content reflects brand standards and accessibility.
• Provide day-to-day leadership and supervision of the social media team.
• Provide social media training and guide campus staff.
• Analyze platform metrics, engagement trends, and campaign performance.
• Produce regular reports and recommendations for leadership.
• Develop and enforce university social media guidelines and governance.
• Oversee official account management, verification, and governance policies.
• Monitor channels for issues, reputation risks, and crisis communications.
• Lead social media crisis responses and develop monitoring and escalation protocols.

Skills

Social media strategy

Content strategy

Audience growth & engagement

Writing & storytelling

Team leadership

Analytics & reporting

Stakeholder management

Social listening tools

Education

Bachelor’s degree

Degree in Communications, Journalism, Public Relations, or related field

Tools

Sprout Social

Hootsuite

Social listening tools

Job description

City University of New York (CUNY) seeks a strategic Social Media Director to lead the University’s social media ecosystem. You will shape a comprehensive, data-driven strategy across multiple official channels, govern content standards, and collaborate with creative teams to deliver multimedia storytelling that advances branding, enrollment, and reputation.

Hybrid work arrangement eligible. The role requires a track record of managing social campaigns in complex organizations, strong