Social & Digital Strategy Lead

Howard University; United States; On-site; USD 85,000 - 95,000; Full time

Job summary

Howard University is seeking a Senior Manager of Social & Digital Strategy to lead the day-to-day development, execution, optimization and measurement of the university’s social media and digital communications. You will shape editorial direction, calendar strategy, platform execution, and multimedia storytelling to strengthen brand visibility and audience engagement.

The role collaborates across the Office of University Communications and campus partners, supervising interns and vendors while

Qualifications

• Bachelor’s degree in marketing, communications, public relations, journalism, digital media, or related field; 7+ years in social media/digital comms or related environment.
• Experience in higher education, nonprofit organizations, agencies, or globally recognized brands preferred.
• Ability to work outside normal business hours and travel as required.

Responsibilities

• Develop and execute integrated social media strategies that advance University priorities and strengthen brand.
• Create platform-specific editorial calendars, campaigns, and content plans.
• Write, edit, and optimize social media copy in a voice aligned with the University brand.
• Translate news, leadership priorities, and campus stories into engaging digital content.
• Provide editorial direction for multimedia content including photography and video.
• Oversee content planning calendars and publishing workflows across platforms.

Skills

Editorial planning

Writing & editing

Project management

Collaboration

Education

Bachelor's degree

Tools

Microsoft Office

Canva

Job description

Howard University is seeking a Senior Manager of Social & Digital Strategy to lead the day-to-day development, execution, optimization and measurement of the university’s social media and digital communications. You will shape editorial direction, calendar strategy, platform execution, and multimedia storytelling to strengthen brand visibility and audience engagement.

The role collaborates across the Office of University Communications and campus partners, supervising interns and vendors while