Campus Social Media Strategist: Strategy & Growth

exp1-prod-web.syr; City of Syracuse (NY); On-site; USD 62,000 - 72,000; Full time

Job summary

Syracuse University is seeking a Social Media Strategist to collaboratively craft, execute and manage enterprise social media strategies and content for flagship channels. You will work with the digital strategy team to ensure content aligns with goals and maintain a channel calendar, source user-generated content, publish and report.

You will lead social listening, analyze campaigns and translate data into insights, and partner with communicators across schools to provide guidance.

Qualifications

• Bachelor’s degree in communications, marketing, or equivalent.
• Minimum of 2-4 years’ experience in digital and social media.
• Strong writing and editing skills; knowledge of grammar.

Responsibilities

• Collaborate to create and manage social media strategies and content plans.
• Publish content, curate engaging posts, and monitor flagship accounts.
• Track KPIs, analyze campaigns, and provide insights to improve engagement.
• Monitor social conversations and coordinate with other departments for responses.

Skills

Social media strategy

Content planning

Analytics reporting

Adobe Creative Suite

Public relations

Education

Bachelor’s degree in communications

Tools

Adobe Creative Suite

Job description

Syracuse University is seeking a Social Media Strategist to collaboratively craft, execute and manage enterprise social media strategies and content for flagship channels. You will work with the digital strategy team to ensure content aligns with goals and maintain a channel calendar, source user-generated content, publish and report.

You will lead social listening, analyze campaigns and translate data into insights, and partner with communicators across schools to provide guidance.